Tempo Indeterminato
Masovian Voivodeship
Warsaw
Data
Full - Time
24-lug-2025

Data Lead – Marketing/Digital

 

Responsibilities:

  • Be the key touchpoint between Data Team and the Business, playing a role of pro-active data business partner & data usage evangelist for the area of Marketing/Digital, being an expert on 1P, 2P & 3P data based solutions, especially concerning media and other touchpoints (advocacy, CRM), brand & consumer KPI
  • Connect business needs with international or local portfolio of products, fostering the activation, adoption and care
  • Be the local Marketing/Digital Data & Analytics referral within the international community (dotted line to zone Domain Lead)
  • Analyze functional requirements, translate them into technical & functional specifications, develop corresponding analytics solutions or models, if needed build MVPs and POCs with Data Factory. Propose technically sound and sustainable solutions.
  • Help business with ad hoc analytics, helping to answer business questions
    1. Identify, manage, and utilize structured and unstructured data, considering information distribution policies and security standards.
    2. Conduct in-depth data analysis using statistical methods and tools to identify patterns, correlations, and anomalies. 
    3. Collaborate with cross-functional teams (e.g., marketing, sales, business development, operations) to understand their data needs and provide data-driven recommendations.
    4. Translate complex data findings into clear and concise summaries, presentations, and reports for both technical and non-technical stakeholders.
  • Participate in Project Planning & Performance Management by defining the business case, cost model, and objectives. Define, monitor, and manage project plans, budgets, KPIs.
  • Drive continuous improvement & knowledge sharing by staying current with analytics trends and best practices to improve service delivery and share knowledge within the team.
  • Facilitate divisional Marketing/Digital Data Champions community, sharing best practices or discussing issues
  • Build proper documentation & quality assurance according to defined standards
  • You key assessment metric will be:
    1. Tools adoption KPI
    2. Tools creation KPI
    3. Business Satisfaction with cooperation

 

Requirements:

  • Understanding media / communication landscape, brand funnels, and other consumer KPI (like penetration) is crucial, understanding or experience with Cosmetics Market complexity will be an extremely important added value
  • A passion for data and a desire to use it to drive business impact
  • Excellent communication and presentation skills
  • Ability to explain complex technical or data base concepts to non-technical / non-data audiences is critical
  • Data visualization tools knowledge (PowerBI usage experience & understanding way of working is a must, ability to build is a value added)
  • Knowledge of data analytical tools (Excel is a must, Python, R nice to have added value)
  • Strong understanding of statistical concepts and methods
  • Strong attention to detail and commitment to data accuracy
  • Project Management skills along with Stakeholders management will be vital
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