"Do you like diving into data sciences, top challenges and figuring out what the consumer wants?" Then L'Oréal Research & Innovation might be exactly the place you have always been looking for!
For more than hundred years, L’Oréal believes that beauty needs Science. In a world now transformed by digital technology and the emergence of new scientific Domains, we are confident in our ability to turn these opportunities into major innovations, closely linked to the new consumer expectations all over the world. Science & Technology are allowing us to invent safe, trustworthy, sustainable & responsible beauty products and experiences that will change people’s lives. L’Oréal R&I has continuously invested upstream in its research with a high level of ambition. Our 3800 L'Oréal R&I people are talented and highly skilled, located in major markets, working in a cooperative way, opened to the world.
About the Role:
In Consumer Science you will play a pivotal role in shaping the future of L'Oréal's products by designing, executing, and analyzing a wide range of consumer studies. You will be the voice of the consumer, providing critical insights to cross-functional teams throughout the product development lifecycle. This role offers a unique opportunity to work on diverse projects, collaborate with international teams, and contribute directly to the success of iconic beauty brands.
Key Responsibilities:
- Lead Consumer Research: Design and execute both qualitative and quantitative consumer research studies, from initial concept to final reporting.
- This includes developing research objectives, designing questionnaires and discussion guides, recruiting participants, moderating focus groups and in depth interviews, and conducting product evaluations (both in-person and digital).
- Champion Consumer-Centricity: Embed a consumer-first mindset throughout the product development process, ensuring that consumer needs and preferences are at the heart of every decision.
- Drive Innovation: Explore and implement cutting-edge research methodologies, including online communities, behavioral science techniques, and data analytics to elevate our understanding of consumer behavior.
- Empower Through Insights: Synthesize complex data into compelling narratives and actionable recommendations. Develop visually engaging presentations that effectively communicate key findings to local and global stakeholders, influencing product development and marketing strategies.
- Collaborate & Influence: Partner with internal stakeholders (product development, marketing, etc.) and external agencies to ensure seamless project execution, from briefing to reporting. Manage timelines, budgets, and vendor relationships effectively.
- Community Building: Cultivate and manage online consumer communities, fostering engagement and gathering valuable insights to inform product development.
- Embrace the Future of Research: Stay abreast of emerging trends in consumer research and explore new technologies and platforms to enhance our research capabilities.
Ideal Candidate Profile:
- Masters in Marketing, Consumer Behavior, or a related field.
- 6-8 years of experience in qualitative and quantitative consumer research,
- Ideally with experience on both the agency and client side.
- A genuine passion for understanding consumer behavior and translating insights into action.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent communication (written and oral), interpersonal, and presentation skills.
- Proven ability to influence and build consensus among cross-functional teams.
- Experience with data analysis and visualization tools is a plus.
- Experience with behavioral/neuroscience research, predictive analysis, and advanced data analytics is a strong advantage.
- Strong inclination and keenness to experiment with and implement modern methods like integrating AI, Cognitive Science principles etc. would be appreciated.
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