Reporting to: Noli Marketing Director
About Noli:
Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we’re on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives.
The role:
As Community, Social & PR Lead, you will be instrumental in cultivating a thriving community of KOLs, advocates & influencers to generate organic buzz and referrals for Noli, while driving our public relations and affiliate marketing efforts, expanding our presence through authentic connections and earned media coverage. This role combines community building, public relations and affiliate marketing to maximise organic growth and brand loyalty. You will work closely with influencers, affiliates and prescribers to champion Noli’s brand story and values, building partnerships that drive trust, foster brand loyalty and create meaningful engagement across channels, especially on social media.
Community Building and Advocacy: Cultivating a thriving community of KOLs, advocates, and influencers to generate organic buzz and referrals.
Public Relations and Affiliate Marketing: Securing earned media coverage and developing affiliate partnerships to expand reach and drive traffic.
Key responsibilities:
• Community Strategy: Build & cultivate a loyal and active base of Noli advocates, tailoring approach & outreach across different tiers of pyramid (users, KOLs, influencers, editors and experts).
• Influencer Partnerships: Identify and collaborate with appropriate content creators, experts & influencers that can help amplify Noli’s message and reach new qualified audiences.
• Media relations: Establish strong relationships with key beauty & trade editors, journalists and bloggers to secure positive earned media coverage, product features and brand stories. Develop press releases, media kits and pitch decks that resonate with KOLs and effectively communicate Noli’s brand story and USP.
• Affiliate relationships: Build and manage affiliate program, cultivating strong relationships with beauty experts and prescribers (including Dermatologists, Medfluencers, Hairdressers & Stylists), plus appropriate affiliate networks, collaborating with them on the UX, resources and incentives needed to authentically advocate Noli.
• Reputation management: Actively monitor brand sentiment in the UK and address potential PR issues proactively, working collaboratively with our partners and investors to ensure positive brand image.
• Social engagement: Foster meaningful interactions with target users & KOLs (ie responding to comments, messages & inquiries in an authentic manner, sparking relevant beauty conversations with a Noli twist).
• Organic seeding & events: Plan and execute brand events, product seeding and BTL activations (virtual and in-person), that generate organic buzz and establish brand’s presence in UK market.
• Consumer Insights: Collate & surface feedback and sentiment analysis from UK beauty community to gain insights into market preferences, trends & user needs, that can help refine Noli positioning & uniqueness.
• Trends & Analysis: Monitor social media metrics & stay up-to-date on industry trends, analyzing performance of best-performing content, surfacing sentiment analysis on key beauty brands and competitors, to inform brand narrative & communication strategy.
Requirements:
• Strong expertise in PR, social media, community management or affiliate marketing, preferably in beauty and/or e-commerce start-up background.
• Success in building and nurturing UK-based communities and advocacy programs that drive organic engagement and brand loyalty.
• Experience managing influencers/affiliates and leveraging content creators to develop innovative social media marketing strategies.
• Knowledge of UK beauty media & social landscape, plus track record of establishing strong relationships with KOLs; demonstrating ability to forge & nurture future affiliate partnerships (and ability to drive results through strategic relationships)
• Strong social media expertise, with experience in managing owned social channels on behalf of brands incl community engagement
• Excellent written & verbal communication skills, with an ability to build relationships & craft localized messaging.
• Ability to multitask, prioritize, and work in a fast-paced environment, with agility to ideate & contribute with wider Noli marketing team
About our Noli culture:
At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry.
• Founded for the People: We put our users at the centre of everything. We constantly learn from them, challenge biases, and adapt our products to meet their unique needs.
• Boundlessly Ambitious: We believe in limitless potential. Our team sets high expectations and pushes boundaries to achieve great things.
• Relentlessly Curious: The beauty industry is always evolving, and so are we. We embrace new technologies and stay connected to the latest trends to keep us ahead of the curve.
• Positively Glowing: We’re passionate about inspiring each other and bringing light to the beauty world. Our energy is contagious, and it fuels our creativity.
• Empowered: We empower doers with radical ownership. We eliminate stagnation and encourage innovation by giving our team the freedom to experiment and create.
• Unique & United: We celebrate diversity in all its forms. We value different perspectives, foster mutual care, and strive to be better, together.
Join us at Noli and help us redefine the beauty experience!