At L’Oréal Professional Products division, our mission is to support hairdressers and develop the hair industry in a sustainable way, creating mutual benefits. We’ve been on this mission for over 115 years already, from the moment Professional Products founded the L’Oréal Group, and not planning to stop. Always hand-in-hand with hairdressers. Always creating connections between our brands, professionals and consumers in every market. We will continue reinventing professional beauty and lead the digital transformation of our industry with a customer-centric approach.
We're seeking a highly motivated Brand Activation Manager to drive further growth for
L’Oréal Professionnel brand on the Baltic market. If you possess a deep understanding of beauty industry, strong knowledge of the Baltic market and passion for growing brand’s development, we encourage you to apply!
As Brand Activation Manager in Baltics you will:
- Lead the adaptation and execution of HUB marketing strategies (launches, promotions, National Activity Plan) into impactful local activations, ensuring alignment with budget and sales targets for L’Oréal Professionnel.
- Lead the development and execution of advocacy and PR initiatives for L’Oréal Professionnel in Baltic countries.
- Monitor brand’s performance, analyze results and provide recommendations to management and HUB marketing team.
- Oversee the creation and adaptation of all brand’s communication materials in Baltic languages.
- Work with sales teams to develop channel-specific action plans (direct, indirect, e-commerce, premium retail) that align brand strategy and sales’ needs.
- Manage and execute sales initiatives within budget and timeframe, ensuring clear communication with all stakeholders to achieve business objectives.
- Equip sales teams with timely, compelling and comprehensive sales support tools and materials to effectively execute NAP.
- Collaborate closely with the HUB Brand Managers and Baltic Education Manager to ensure alignment with brand strategy.
- Manage A&P marketing budget for the Baltics.
- Ensure strong brand’s visibility and impactful presence in hair salons, perfumeries and e-commerce.
- Develop and share key insights on local consumer behavior, category trends and field observations.
- Act as „guardian” of the brand equity and strategy in Baltics.
To succeed in the role you will need to have:
- Experience in brand activation or brand management (around 3 years).
- Ability to work independently, are self-motivated and know how to prioritize and multi-task in a dynamic environment.
- Knowledge about local market dynamics and environment.
- Excellent time management skills.
- Outstanding communication and team working skills.
- Analytical mind and ability to work in a complex environment.
- Highly collaborative with exceptional interpersonal and relationship-building skills.
- Advanced level of English and Latvian, Lithuanian or Estonian as native language.
We offer:
- 1,5 year replacement contract for maternity leave.
- Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
- Plenty of opportunities to grow – cross-divisionally and functionally.
- #Learningneverstops mindset: wide learning and e-learning package.
- Salary range 2700-3200 EUR gross per month.
- Attractive benefits package including health care insurance, internal boutique with a discount, product allocations.
- Community-engaged in Sports and CSR activities.
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