Reporting to Retail Director

I am the Area Manager. I lead and develop my store teams to drive retail growth for L’Oréal Luxe in my Area. As a strong coach, I can adapt my style and work side-by-side with my teams in store, setting the standards for them to deliver an exceptional consumer experience. I will monitor retail data and put strong growth plans in place to ensure performance across the portfolio and gain market share in my Area. In addition, I can influence and engage our local retailer contacts and internal stakeholders to secure the support needed to drive my business. I thrive on change and seize any opportunity to innovate and drive the performance of my territory.

Key Responsibilities:

RETAIL PERFORMANCE 

• Achieving retail growth for the area and region, including setting targets in line with Brand sell out targets.
• Gaining market share (rankings/growth vs market).
• Implementing an offline segmentation strategy & top doors growth.
• Executing the retail, activation and brand calendar and strategy.
• Analysis & Development of Retail KPI.

CONSUMER EXPERIENCE

• Deliver exceptional consumer experience, validated by Mystery Shopper results & NPS.
• Identify areas of opportunity to enhance CXE.
• Through your team, ensure Omni BA, Beauty Tech, & CRM Strategy is executed.

PEOPLE MANAGEMENT

• Manage a team of Store Managers & Leaders directly, including the team's recruitment, development & management.
• Accountable for the management & development of the Beauty Advisors in your territory, via your team of store managers.
• Deliver a best-in-class BA experience.

• Coach and develop teams through on-the-job, classroom and peer development.
• Performance Management.
• Retailer Stakeholder Management at store level.

OPERATIONAL EXCELLENCE

• FTE & HC Management for the region.
• Budget Management (FTE, T&E, Events).
• Collaboration with Field Services to ensure operational excellence.
• Custodian of Brand Equity & Luxury Expression of our brands (VM/RD excellence).
• BTQ Operations, Stock control & Audit points are adhered and achieved. 
• Audit & Compliance.

I AM:

• Field Based
• 4 days per week in store 

MY CORE KPIS ARE:

• Sell out & Productivity (Top doors x2 Distribution)
• CXE (Mystery Shop/NPS)

• Pulse & Employee Retention
• Ranking & Market share
• Budget control (FTE/HC, T&E)

MY DELIVERABLES/OUTCOMES ARE: 

• Execution of Retail Strategy & Local growth plans
• Exceptional consumer experience
• Engaged High performance Team
• Development In store teams

I HAVE IN-DEPTH KNOWLEDGE OF:

• Retail Growth levers & Strategy
• Team management & Development
• Consumer & Customer needs
• Commercial/Retail Acumen

MY KEY STAKEHOLDERS ARE:

• Retail, Field Services, Education & Services (Local & Zone)
• BU Trade Marketers, S/NAMs
• HR Retail

• Education Teams

MY KEY SKILLS ARE:

• Retail & Commercial Acumen
• People Management
• Stakeholder Management
• Coaching
• Strategy Ideation 
• Operational Skills & Management