Milano, Lombardy
Full - Time

Are you ready for an nternational assignment in Italy? 🗺️– 24 months from December 2022

The Digital Team of Active Cosmetic Division in L'Oréal Italy, Milan, is looking for a CRM Expert. You will be working closely with cross-functional teams on the development, execution, and continuous refinement of multi-channel consumer relations and the development of programs, roadmaps, and consumer relation strategies focusing on loyalty, retention marketing, and predictive analytics.

CRM Strategy

Main responsibilities

·         Define the brand’s CRM strategy articulated across all stages of a customer life-cycle (eg: welcome, nurturing, loyalty, retention, re-activation) in order to increase CLV (LTV) and ensure personalized interactions with customers through activations that will bring value to our clients and to the Division.

·         Be in charge of the brand omnichannel CRM strategy and insights from all touchpoints and structure a CRM strategy and its roadmap on a business case basis to ensure efficient use of resources.

·         Identify KPIs & Dashboards to track and optimize marketing strategies.

·         Analyze and extracts strategic and actionable insights from the consumer (as well as CRM campaign data), to be used as the backbone for the CRM strategy.

Platform Management

·         Guarantee customer journey experience and consistency between platforms to achieve a seamless experience and maximize the click-to-sale rate.

·         Optimize omnichannel data acquisition and data quality in line with regulations and best practices

·         Manage multiple data sources to drive data acquisition and better customer experience.

·         Collaborate with international teams on localizations, UAT, launch, and roll-out.

·         Consolidate and shares with key stakeholders all the insights & learnings of the different sources of data that will enrich other departments such as marketing and sales to shape the added value proposal of the division.

Skills And Requirements

·         Advanced Analytical & Data Management skills.

·         Project Management skills with a focus on budgeting e forecasting.

·         Ability to adapt to changing environment and anticipate digital trends.

·         IT skills (knowledge of BI tools is advantageous).

·         Results-driven, business acumen, and ability to find and develop the right synergy between brands and customers' goals.

·         Action-oriented, entrepreneurial, and with a constant drive for results.

·         Excellent communication skills – ease in establishing networks and develop the right match between our brands and our customers’ goals.

·         Fluent in Italian and English.

 👉click here👈 to check the requirements
to be eligible for the VIE program.

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