Manager, Social Media + Influencer – L’Oreal Paris (Hair Care + Hair Color)
Division: Consumer Products
Location: Hudson Yards, NYC
Reports To: Director, Social & Influencer
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
What You Will Do:
Job Responsibilities:
Strategy
- Work with US Marketing, DMI and Brand Engagement on long term vision for L’Oréal Paris social that ties back to divisional business objectives with the consumer experience in mind
- Develop strategies to breakthrough and compete in the beauty social landscape
- Identify and implement test & learn social opportunities
- Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing/Digital Marketing and Customer Marketing) on category/franchise footprint
- Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs
- Lead Influencer strategy and vision for the category
Advocacy & Influencer
- Manage multiple influencer campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
- Work with and manage relationships with multiple influencer agencies to execute activations
- Exhibit expertise in social trends and the online beauty landscape to ensure we’re leveraging top creators in a timely and on-trend fashion
- Maintain overarching familiarity with all campaigns in order to ensure diversity of creators across all activations
- Enhance relationships with the retailers by partnering with BAL team to craft retailer-specific influencer activations
- Develop socially-driven retailer programs in collaboration with the Shopper Marketing experts to drive awareness and sales lift conversion
- Help develop strategy for new and emerging platforms (Odore, TikTok Shop, etc.)
- Understand L’Oréal Paris’ unique brand positioning and stay true to brand equity through all social content & alignment with Global marketing (DMI)
- Elevate sensitive situations to management and the Customer Care Center
- Work with Digital Marketing & CMO team on ad-hoc social listening requests
Content
- Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
- Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
- Own recommendations for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing
- Maintain ongoing asset tracking documentation for all paid campaigns
- Partner with marketing and cross-function partners on content production/shoots as needed
- Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels
Paid & Analytics
- Traffick influencer and branded assets for use in paid media
- Review paid media reporting and make recommendations on content optimizations based on performance
- Ensure strategy, content creation and community management are constantly reviewed based on findings
- Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
- Thoroughly understand ever-evolving social metrics and liaise with CMI team on best practices and benchmark
Budget
- Manage social budget for your campaigns and ensure we optimize and spend wisely (bring in new partners as necessary) & find efficiencies based on business priorities
Strategy & Thought Leadership
- Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
- Manage social listening requests from Marketing and DMI team to give insight on launches and potential new product trends
- Develop and share trending content reports with the team
- Engage in broader LUSA Social community to gain learnings, understand best practices and share back key insights to the team
What We Are Looking For:
- 3-5 years' experience in Social Media, Influencer Relations and Paid Media experience for a consumer brand (in-house or agency) – ideally in the beauty space
- Expert in social and digital landscape
- Experience in photography and editing a plus
- Ability to work cross-functionally and develop big picture strategy to grow the L’Oréal Paris brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
- Ability to effectively work in a matrixed environment – Brand Engagement, CDMO, Global Marketing (DMI)
- Creative skills to develop new content & out-of-the-box thinking a must
- Ability to write and edit in the L’Oréal Paris voice
- Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
- Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
- Strong analytics skills. Experience with tools like NetBase, Rival IQ, Spreadfast, Tribe, and Traackr is a plus
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $98,000-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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