Seoul, Seoul
Marketing
Full - Time
06-Jul-2022
[L'oreal Korea] Business Unit Manager - Skinceuticals, Active Cosmetic Division

[Job Summary]

<Brand>
To develop BU’s brand portfolio and image, turnover and profitability in the local market. 
  • Implement the international brands strategies in the country, determine and implement necessary local adjustments in close liaison with the international brand teams 
  • Enhance brands' attraction, image, and awareness in the country 
  • Increase brands' market share and sales growth 
  • Manage and is accountable for the BU’s / Brand P&L: define, optimize and monitor budget objectives (profitability, stocks, inventory, structure of P&L account) 
  • Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities…) 
  • Define, implement and monitor distribution strategy; build strong relationships with the trade 
  • Build the Group’s internal and external image and reputation in the BU, through strong relationships with local distributors, government agencies and key influencers 
  • Build and continuously adapt an effective and efficient organization - Recruit, develop and manage teams, ensuring knowledge transfer and change management
  • Build medical centered synergy between channels: O+O+O (Medical office, Offline Luxury, Online commerce) 

<Medical>
Implement the medical strategy to develop concrete medical business building and advocacy in core premium target door
  • Build close relation with Medical KOLs to develop medical advocacy and awareness 
  • Integrate product into aesthetic procedure and develop clinical studies to build proof of safety and efficacy

<Marketing>
Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship. 
  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue) 
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs 
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines 
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) 
  • Mobilize other departments (sales, logistic, education, etc. ) and partner agencies to develop a broader business strategy

<E-Commerce>
Build, manage and develop long-term Ecommerce relationships in order to achieve the targeted sales revenue by increasing the brand’s online presence. 
  • Lead and negotiate annual agreements with Ecommerce partners Develop plan, KPI and goals to achieve for each Ecommerce partner 
  • Identify new ecommerce trends and opportunities for business growth and implement action plans
  • Prepare and present products proposals to future and current Ecommerce partners Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance 
  • Analyze and interpret Ecommerce partner’s sales report to identify strengths, weaknesses and business opportunities

<Digital Communication>
Plan for the local digital marketing strategy to develop the brand positioning in the Country. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty. 
  • Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose 
  • Place consumer’s insights at the heart of the marketing and business model Develop and manage online brand and product campaigns to raise brand awareness Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that Partner and challenge media agency (including on innovative mechanisms) 
  • Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition 
  • Develop and mentor the Digital team Identify online and off line drivers and articulate the digital strategy with the brand positioning 
  • Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation

<Luxury Retail >
Build luxury brand experience ensuring productivity in each counter
  • Negotiate and open new counters based on long term brand strategy  
  • Implement luxury consumer engagement strategy through promotions and events with link to medical


[Qualification]
  • +10 years
  • FMCG, Marketing, Medical, E-Commerce career is preferred
  • Fluent in Korean and English
  • People managing skill

**Resume is required to apply
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