New York, NY, New York
Corporate Affairs & Engagement
Full - Time
24-May-2022

 

Director of Marketing - Corporate Affairs   

Corporate Affairs & Engagement

10 Hudson Yards, New York, NY

 

Company Description

L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world's leading beauty company. Through its management of over 35 iconic beauty brands, L'Oréal USA generates more than $8 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L'Oréal USA's commitment to growth is generated through sustainable innovation and driven by the company's L'Oréal for the Future ambition which demonstrates sustainable development across the Group's value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.

Job Summary

L’Oréal USA’s Corporate Affairs & Engagement team is looking for a highly motivated Director, Digital Engagement to work collaboratively across stakeholders to manage and grow corporate brand marketing initiatives across channels and segments. This role will also be responsible for animating a digital ecosystem of platforms, tools & technologies – including the company intranet and corporate website. The ideal candidate has strong analytical, critical thinking, and creative capabilities, the desire and ability to excel as a digital marketer and is comfortable working in a rapidly changing and fast-paced environment.

Key Job Responsibilities

Corporate Brand Marketing / SEO / Paid Media

  • Plan, manage, and execute integrated media campaigns, including but not limited to strategy development, organization, and management
  • Build “always-on” strategies for amplifying content, coverage, metrics and successes related to strategic business outcomes
  • Develop and manage effective SEO strategies, collaborating across the team to promote engaging and relevant content 
  • Provide subject-matter expertise to the team on digital communications strategies, content targeting, campaign tracking and measurement
  • Analyze and report on campaign performance, including delivering presentations to key stakeholders
  • Serve as direct point of contact for external agency partners 

Digital Stakeholder Engagement / Channel Management

  • Influence and drive the innovation roadmap for our digital platform ecosystem, making recommendations on how we can most effectively engage stakeholders on digital channels
  • Optimize stakeholder connection, collaboration, and engagement through a digital ecosystem across personalization, integration of tools, rebrand, sentiment analysis
  • Management and support of digital communications platforms, including project management, build, QA, deployment, testing, and measurement / reporting
  • Provides mentorship, structured assistance, instruction, and inspiration to team and network of digital strategists

Continuous Improvement / Insights & Analytics

  • Develop consistent frameworks for managing, measuring, and reporting digital storytelling across all corporate channels, activations, and stakeholders
  • Create activation summaries and impact reports, surfacing trends and insights that inform forward planning
  • Create and manage integrated dashboard on PowerBI for real-time channel & campaign data

Knowledge & Skills:

  • Self-motivated, with an appetite for working entrepreneurially and a track record as a self-starter
  • Tech savvy, with knowledge of a variety of communications tools and relevant use cases
  • Strong project management skills and the ability to execute projects with speed, accuracy and efficiency
  • Adaptable to changing business conditions and thrive in a dynamic, fast-paced environment
  • Ability to interact with technical and non-technical global, cross-functional teams
  • Excellent verbal and written communication skills, and strong listening skills
  • An uncompromising commitment to quality – detail oriented but able to see the big picture

Qualifications

  • Bachelor’s degree in Marketing, Communication, or related field
  • Minimum of 8 years of professional experience in a fast-paced environment
  • Working knowledge of components of common web technology (HTML, CSS, Javascript), proficiency a plus
  • Experience with one of the following enterprise technologies a plus: SiteCore, Unily, Poppulo, Livestream, Sli.Do, Appspace, Microsoft Teams Live
  • People management experience, preferred not required

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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