Key Job Accountabilities 主要職務
To define the local brand strategy in the local market in line with the international brand positioning;
contribute to growth by driving new product launches and pillar products
・Implement new product launches and to maintain growth of pillar products
・Manage product portfolio to contribute to the brand business and development
・Contribute to local adaptation of advertisement and analyze media recommendation
・Propose, implement and monitor marketing mix strategies (IMC/360/Digital /Ebiz/Retail/Medical) to build integrated, engaging consumer brand experiences
・Develop in-depth understanding of consumer insights
・Monitor local trends and feedback findings to regional or and global teams
・Manage the budget and the financial implications of forecasts
・Interact effectively with other departments and teams to support marketing strategies and objectives
・Guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Translate the brand’s sense of purpose into product management
Must Have Aspects 必須項目
Marketing experience at least more than 3 years
Product knowledge and brand business know-how
Knowledge of local retail dynamics and environment
Research and market data analysis
English
Preferred Qualification 希望項目
FMCG or cosmetic industry background
Financial knowledge (P&L, expansion analysis, sales forecasts)
Advertising and media planning knowledge
At L'Oreal:
We’re all about innovation, driven by an entrepreneurial mindset and always striving to create positive impact. With a dedicated team of 88K professionals worldwide, we are revolutionizing the beauty industry landscape. Please meet 6 L’Oreal employees to explore our strategy and spirit of innovation.