A/ Key Job Accountabilities:

Manage PPD’s Brand (L'Oréal Professionnel & Kerastase) on Social platform including Tiktokshop & Affiliate campaign on social pages to deliver business expectation

• Monitor monthly and yearly targets in terms of sales performance, channel investment and P&L
• Build up strong plan to excellent monthly online business & promotional management across social commerce channels
• Build up affiliate model delivering brand strategy on both advocacy & conversion driven across channel
• Ensures online brand presence by cooperating with E-MKT and Brand team for media strategy, merchandising and online activities.
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online
• Work closely with operation team to ensure customer experience across online platforms in term of delivery and after sales service.
• Drives relationship with partners, agency & MCN to ensure synergies between the brand’s own activities and partners.
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
  

KPIs: revenue, traffic, CR, speed-to-market, promotion budget, affiliate reach & performance

B/ Professional & Technical Competencies:

• Digital savvy, e-commerce obsession. Platform (TTS) & Affiliate management experience is a plus
• Working experiences in e-commerce at least 3 years
• Very good in teamwork & self-motivated
• Good communication & strong negotiation.
• Business driven mindset to drive sales growth.
• Independent, proactive and highly responsible.
• Good English communication.