Director, Global Marketing (Hair), CeraVe DMI

Location: Jersey City, NJ (Move to Hudson Yards, NY in Q3 2025)

Division: L’Oréal Dermatological Beauty 

Reports to: AVP, Global Marketing, CeraVe DMI

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

Divisional Overview:

In the L’Oréal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.

Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
 
 If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet please join us!

CeraVe: 

At CeraVe we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic skincare to all.  As a leader in mass medical skincare, CeraVe is quickly expanding across all continents and has become the fastest growing skincare brand at L’Oreal.

Who we are looking for:

CeraVe is looking to expand our Global Marketing Team by creating the role of Director of Global Marketing supporting the Hair category.   

The Director of Global Marketing – Hair will support the AVP of Global Marketing – Hair & Sun and play a key role in CeraVe’s global expansion, product launches, and brand vision. We are looking for a candidate with experience in product development or global marketing who can support the Hair category. The ideal candidate will be driven, comfortable working in a fast-paced environment, reliable, and strong in timeline and project management.

Job Description:

Manage New Product Development:

• Oversee Hair development and management of Hair category.
• Using consumer and scientific insights, trends, and product knowledge, build a 3-year product innovation plan for the brand that addresses business needs and meets Brand DNA. Partner with Labs and Industrial Development team to ensure product feasibility and appropriate development timelines.
• Responsible for end-to-end project launch (insights, formula direction, packaging design, artwork, claims, launch strategy) and partnership with Zone and Market Teams to ensure comprehensive and on-time 360 launch.
• Oversee concept development: incorporation of consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.
• Oversee product development process, including dermatologist input and formula approvals, for both new products and existing product reformulations.
• Oversee the end-to-end claims process, including clinical testing and medical studies. 
• Ensure the overall feasibility and profitability of projects through cost of goods management.
• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.

Market Research:

• Oversee market / consumer / dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
• Work with Global Consumer Research to analyze global category research and develop action plans for Hair category.

Manage Global Marketing Activations:

Work with cross-functional partners and agencies to:

• Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos and more.
• Brief and create medical activation plans including medical conference activations, Ad Board presentations, and core visual aids and more.
• Ensure content meets the Brand DNA.
• Manage production budget and drive cost efficiencies. 

Strategic Meeting Management: 

• Support management meeting agendas for international meetings.
• Develop materials and ensure quality of those presented.
• Effectively present to senior management.

Zone Management: 

• Support business and coordinate communication across all zones as related to product categories managed.
• Ensure global consistency of launches via adoption and execution marketing plans within managed categories.

Sustainability: 

• Support CeraVe’s sustainability initiatives as related to Hair.
• Help ensure brand compliance with all L’Oreal for the Future initiatives including sustainable packaging and formula revisions.

People Management: 

Job Requirements:

• 8+ years of related business experience.
• 4+ years prior experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
• Haircare experience is preferred.
• 2+ years prior experience managing a team. 
• Experience working collaboratively with Labs on a new products or renovations.
• Experience successfully launching and managing a new product or renovation through its entire life cycle.
• Experience briefing and managing external creative agencies to bring creative concepts to life. 
• Proactive, ability to self-manage projects, ability to overcome obstacles independently.
• Strong proficiency in Microsoft Suite, especially PowerPoint.
• Presentation skills: ability to influence internal and external stakeholders through persuasive presentations. 
• Leadership skills: ability to demonstrate leadership and foster cooperation within brand team and cross-functional partners.
• Excellent Interpersonal Skills (written and oral).
• Demonstrates L’Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.

What We Offer

• Salary Range: $138,500 – $170,680 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Your Future Team

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.