In L'Oréal, for more than a century, we have devoted our energy, our passion and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.
L'Oréal has set itself the mission of offering all women and men worldwide, the best of cosmetics innovation - in terms of quality, efficacy and safety - by meeting the infinite diversity of beauty needs and desires all over the world.
Our Company is present in 150 countries with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, Nyx Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada etc.
In L'Oréal Hellas, we are a team of more than 750 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.
Chief Digital Officer
Professional Products Division (PPD)
L’Oréal Professional Products is the leading company in salons across the world; it’s the division for entrepreneurs that continuously create the future marketplace.
For people that can thrive via developing the business of our partners, some of the best salon artists in Greece, understand our consumers and develop our education and sales teams.
The Role…
As a “Chief Digital Officer”, you will accelerate the digital transformation of PPD by leveraging cutting-edge technologies to enhance the consumer experience, drive business growth and foster a culture of data centricity, while ensuring alignment with the overall L’Oréal Digital Strategy. Are you ready to leverage your Digital expertise to empower teams across PPD, fostering trust and connections to contribute to the Divisions’ supercharged growth?
Reporting to PPD General Manager and dotted to CDMO L’Oréal Hellas, your key tasks and responsibilities will include:
Media Focus
- Define and drive the overall Division media strategy based on CDMO and division zone frame, including media guidelines, knowledge of partnerships, media conditions, innovation for media magic
- With the support of Media Lead secure the excellence in execution of all full funnel media campaigns including Search, retail media and boosted advocacy
- Work closely with Commercial for eRetailer JBP, Hero SKU strategy, and Retail (O+O) media tech maximization
Data Driven Experience (DDX) Focus
- Set B2B CRM Vision & Strategy of our salons & stylists data to ensure personalized interactions through value added O+O omnichannel activations to drive engagement and incremental revenue
- Drive the “DDX for business” agenda, valorizing our 1P & 2P data on its usage across media, direct & indirect channels, in alignment with CDMO strategy prioritizing business-driving use cases
Advocacy & Influence (A&I) Focus
- Develop the A&I strategy to cultivate the hair communities and own the hair conversations (B2C/B2B) in alignment with CDMO L’Oreal Hellas to secure brand & category performance
- Oversee and drive operational excellence to secure alignment in Golden rules and compliance with group guidelines while driving ROI mindset and data driven decision making
Digital Acculturation & Upskilling
- Build strong local digital-first culture for PPD & own the local digital upskilling plan (with GM/HR)
- Support the digitalization of salons with an aim to create a culture of advocacy and the development of a digital skillset that will support their business
You will…
- Drive the change. Maintain understanding of the latest digital opportunities and trends. Animate & upskill the teams with those possibilities always aligned with country priorities
- Secure platforms excellence (B2C/B2B) and brand image across digital touchpoints
- Be the guardian on all CDMO compliance related topics ie.GR, GDPR, IP rights
- Be the key point of contact for seamless cooperation with external partners in related priorities
You have…
- 10+ years of relevant experience in with focus on Digital/eCom/Marketing
- Master’s degree in marketing, Business Administration, or relevant field
- Digital expertise and proven expertise in digital platforms & tech ecosystems
- Team engagement and ability to lead and develop others
- Strong stakeholder management focusing on upskilling & knowledge sharing
- Skilled in multi discipline stakeholder management & co-operation
- Experience in setting the local digital strategy & acceleration roadmap
- Entrepreneurial spirit, fostering fast & effective collaboration between all functions
- Excellent command of Greek & English Language (written & verbal)
You are…
Strategic. In the way of thinking & having the ability to react and adapt quickly, following the market needs.
Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
Driver. There’s no blueprint for the future. You’ll have to design it.
Only human. You’ll screw up sometimes, but you have no fear of failure because you’re smart enough to learn from mistakes.
Ambitious. You crave success and we’ll support you all the way. That way, we all win.
Respectful. Whether you’re talking to our CEO or anyone else, you treat everyone the same.
One of the gangs. Even if you’re Superman or Wonder Woman, you recognize that teams are the real heroes. And so, do we.
Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
You. You’re real. And you’re true to yourself. We cherish and celebrate diversity, so you’ll feel right at home whoever you are.
Does it sound like you? #weareloreal and we are thrilled to receive your CV and potentially meet you!