·        Analyze latest consumer and shopper trend to inform the cluster group business strategy

·       Generate consumer and shopper insights. Activate insight generation workshop to embed into marketing plans (products, services, communication)

·       Strategize effective consumer and shopper journey that help guide marketing & new product launch plans 

·      Propose and formalize the scope of the market research projects (objectives, timeframes, human and material resources, costs), manage the relationships with external agencies, ensuring the correct use and application of the Group's methodologies

·       Collect and analyze consumer & shopper trends for all categories, all divisions; curate monthly trend report based on business needs.  

·       Analyze consumer & shopper digital behavior insights of target audience/ consumers

·       Track brand performance and identify new rising brands that are of importance for the Group to watch

·       Work together with the zone CMI teams to ensure that consumer and social data is correctly transferred and to exchange best practices

Lead the maintenance and update of consumer data file management (population, addressable target pivot, penetration, consumer audience etc) and project related matter.

·       Systematically collect, maintain and analyze data from Euromonitor, Department of Statistics, Statista and other data sources

·       Monitor the activities of local beauty related brands

·       Drive understanding of strategic consumer segments (Muslim consumers, Gen Z consumers, Gen M consumers etc)

·       Alert the group on latest consumer & shopper insight trends

General Criteria & Profile