New York, NY
Marketing
Full - Time
17-Apr-2021

Section 1: General Information

Job Title:  YSL Retail Marketing Assistant Manager

Function: Marketing / Retail Experience

Division: Luxe

Supervisor Title: Director, Retail Marketing

Location: 10 Hudson Yards

 

Section 2:  Job Summary (limit your description to one paragraph):

The Assistant Manager, Retail Marketing is responsible for the development and execution of impactful omni retail experience elements and counter merchandising across all retail touchpoints. With a customer-centric mindset, this role will manage all in-store animations, planograms, testers, displays, collateral and sampling to positively influence the in-store client experience and ultimately improve retail performance. This position is an opportunity for a proactive, self-motivated individual and reports directly to the Director of Retail Marketing.

 

Section 3:  Job Requirements (Minimum number years of experience, skills, certification and academic background required to perform this job):

  • Bachelor’s Degree and 2+ years marketing experience working in a multifunctional team
  • Full Omni-channel mentality, customer-centric background
  • Strong knowledge and awareness of beauty industry, market, and competitive trends
  • Self-motivated, results-oriented, organized, creative thinker
  • Good negotiation, communication, and organizational skills with an analytical approach to identifying opportunities
  • Ability to establish working relationships with cross-functional teams and global partners
  • Meticulous attention to detail and creativity in problem-solving
  • Highly proficient in the use of Microsoft Office (Word, Excel and PowerPoint)
 

Section 4:  Judgment and Decision Making (Describe the nature and impact of decisions required for this position as well as the type of supervision required for this position from the following; Close, Moderate, Intermittent, None):

This position requires entrepreneurial thinking and strategic decision making, with moderate input and partnership of Director of Retail Marketing and AVP, Retail Experience. Must be able to forge strong partnerships and positively influence retailer, cross-functional and global relationships.

 

Section 5: Essential Physical Requirements (if applicable – i.e. lifting – exactly how much, bending, climbing, driving equipment):

Minimal physical activities, lifting up to 25 pounds

 

Section 6:  Financial Scope (if applicable):

Must be able to properly manage budget and process invoicing. 

 

Section 7:  Essential Duties and Responsibilities:

Briefly describe 5-8 primary duties/responsibilities of the job.  Please list these duties in order of importance and include the percentage of time spent or required for each activity.

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

 

  1. Develop impactful counter merchandising across all retail touchpoints to include existing doors and new store design; partners with global, creative and cross-functional teams on efficient, consistent execution

30%

 

  1. Coordinate temporary in-store animations such as visual weeks and inposts/outposts; partners with cross-functional teams on execution and design

20%

 

  1. Co-manage planogramming and assortment for quarterly Sephora gondola updates and new store openings; Project manager for all Sephora gondola and shelf-talker updates; collaborate with product marketing and creative on design

15%

 

  1. Manage all updates to Counter Pro planograms; responsible for all field communication and merchandising directions

10%

  1. Collaborate on gift set and sampling programs; partner with Director, Retail Marketing and cross-functional teams to design and execute relevant consumer offers across all axes

10%

  1. Responsible for the management of all displays, testers and in-store collateral; management of sampling and gwp program systems, processes and collateral

10%

  1. Conceptualizes retailer specific event activations; partner with creative, education and field teams on ideation, production and execution

5%

 

Section 8:  Required Competencies:

Briefly describe 5-8 primary competencies that are core requirements for this position, in order of importance.  Different from job responsibilities, these are “soft skills” that are required for success.  Please refer to the L’Oreal USA MAP competencies.  Examples include managing complexity, interacts effectively, innovates, etc.

Competencies

1.  Leads with Human Sensitivity – Demonstrates respect and enriches team dynamics (i.e. mobilizes the team towards a shared vision)

2. Displays Sensitivity to Our “Métier” – Focuses on quality (i.e. challenges and controls the quality of the team’s work), builds knowledge of the beauty business and understands beauty (i.e. expresses creative concepts with sharp coherence between words, visuals and staging); has developed a strong understanding of beauty within L’Oreal

3.  Demonstrates Entrepreneurship – Takes initiative, focuses on customers, improves performance (i.e. takes actions to create value and contain costs) and helps to develop and execute a vision       

4.  Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity (i.e. fosters a climate of mutual trust that empowers people to bring daring proposals)

5.  Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity

6.  Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. involves key stakeholders in the decision making process)

7Interacts Effectively – Listens and communicates effectively and actively networks (i.e. drives transversal projects)

Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



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