What are you going to do?
- Maintain and optimize existing social tracking tools for beauty industry trends more efficiently, get learnings and implication for communication optimization
- Connect content with business:
n Find the right content recipe for business purpose like promotion seeding, new recruitment, live streaming etc. include but not limit to content format, phasing and
n Dig insights from consumer behavior for communication optimization, such as RED search insights
n Explore how content could help seize new opportunity, for example gifting season, low tier city communication
You are:
- Passionate in beauty industry, love to learn and share related knowledge. Having beauty industry experience is a plus
- Social media mania, always at the edge of new trends on Douyin, RED and other digital platforms
- Good aesthetic in content (both in analysis and creation)
- A deep and active thinker and acter, always drive your project going forward proactively