Key Job Accountabilities: 

He/she contributes to launch development, counter opening, and mega event/popup management, as well as budget control. 

Launch Development - Planning 

• PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation 
• Visual – process cropping adaptation, planning with language strategy and validation 
• Retro planning – implement launches following marketing calendar in a timely manner 

Launch Development - Execution 

• Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently 
• Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record 
• Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor 
• Report – maintain systematic photo report & records for presentation or review use 
• Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance 

Counter Opening 

• Closely collaborate with Retail Design & Project Coordination teams 
• Estimate opening costs of VM collaterals 
• Integrate a precise list of VM materials for Project Coordination logistics arrangements 
• Customize production of specific staging PLV 
• Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram) 
• Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches 
• Function as gate keeper to prevent Retail Design teams from various counter configuration’s development 

Mega Event / Popup 

• Contribute VM expertise for PR / KOL / media purposed events 
• Proceed project bidding to nominate appropriate vendors 
• Provide technical and practical advices 
• Participate factory check for structural review and QC 
• Retail & Merchandising Department 

Communication Hub 

• Facilitate decision making through communication and negotiation 
• Within Merchandising team – between RD & PE 
• Within L’Oréal – between DMI / TRM / Asia Zone 
• Within L’Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development 
• External – Contractors & vendors / Design Agency / Retailers / Airport Authorities 

Budget 

• Formulate annual budget and review periodically 
• PLV development for both newness & institutional (order from DMI / Asia Zone / local production) 
• Counter update cost (visual printing, guideline and installation) 
• Promotion cost (design, production, installation and photo shooting) 

Key Skills: 

Master Retail Design Fundamentals 

• Expresses and decodes brand’s image/value & sense of purpose 
• Understands & Integrates Market ‘specificities 
• Understands customer path & shopper experience’s rules 
• Leads design prospective & innovation 

Designs Customer Centric Retail Concept 

• Uplifts brand’s visual identity to build customer centric retail concepts 
• Creates and designs visual concept to animate in a consistent customer path, launches and catalogue 
• Defines & ensures high quality standards 

Delivers Operational Implementation with Excellence 

• Adapts the retail concept according to the distribution channel or customer profile 
• Ensures technical and legal compliance regarding the production 
• Cooperates with 360° internal & external stakeholders to guarantee consistent retail experience 
• Pilots & Monitors RD’s efficiency in line with timelines and budget 

Act as a Business Driver 

• Guaranties the ROI of POS in line with business objectives 
• Negotiates with retailers about staging and implementations 
• Monitors POS performance and drives it according to local strategy 

Requirements: 

• Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline  
• Minimum 3 years’ experience in visual merchandising, strong in project management, PLV developments in retail business. 
• Sense of budgeting
• Fluent in English and Chinese 
• Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup 
• Motivated, organized and detail-oriented; able to work independently