Join the Talent Acquisition (TA) network of more than 150 passionate people in all markets across the world, all dedicated to attracting and hiring the best and most diverse talent worldwide for L’Oréal, for the present and for the future.

The global team of 17, with 10 different nationalities, defines the global strategy and direction for Talent Acquisition and provides programmes, assets, digital technologies, and experiences for international and local activation. We also consolidate best practices and performance KPIs.

A recent example of a global Employer branding project is the Techtimonials campaign https://careers.loreal.com/en_US/content/PoweredByTech

The EMPLOYER BRANDING MANAGER is constantly in tune with what is happening on the recruitment market and in consumer engagement trends, able to adapt strategies and content to reach the best junior talent, from all areas of study, and convince them that L’Oréal is the ideal employer today. 

Employer branding expertise is in high demand as it covers a wide range of TA, content and digital skills and is considered as critical for the attractiveness and reputation of the L’Oréal group.  

More than ever, we need to speak with one voice through our L’Oréal EVP, communicate what makes a career with L’Oréal unique and stand out for graduates. 

MISSION

Be the most trusted, attractive and loved employer brand worldwide for all profiles, with a strong acceleration in strategic countries, to attract and hire the best junior talent as a priority 

KEY RESPONSIBILITIES

Continually ensure the relevance of the L’Oréal EVP – Employer value proposition – and its adoption across the entire organization. 

Co-produce at least one stand-out 3*** campaign per year in collaboration with Communications teams, with a strong activation relay in all countries according to their means.

Co-define and nurture ways of working with the Communications teams, as valuable partners to accelerate employer branding efforts at all levels of the organization, be bold yet authentic, maximise reach of all audiences and ensure efficient activation on all touchpoints

Contribute to the production and activation of content for TA projects and strategies, such as L’Oréal For Youth, Brandstorm, Masterclasses, diversity messages and audiences, campus presentations. 

Strategize and manage content requirements to attract, engage and hire candidates across 3 pillars: L’Oréal stories, life at L’Oréal and candidate success. Guarantee relevance of content produced for social channels, especially Meta, LinkedIn and Tiktok 

Strategize and manage paid media for TA, including upskilling, content production, agencies, performance

Manage the careers website from an experience point of view. Manage content production, continual improvements, and optimization for digital marketing in coordination with the TATech team.

Innovate and test new ways to engage potential candidates, ex metaverse, Tiktok, influencer marketing, advocacy

Implement the measurement strategy for EB, monitor and analyze results to draw actionable insights.

Upskill the TA community on excellence in employer branding, including paid media. 

REPORTING

Directly reporting to CMO for TA. 

No managerial responsibility to date, besides an intern, but strong appetite in the entire TA network to co-create and test employer branding initiatives and content. 

QUALITIES TO BE SUCCESSFUL IN THE POSITION

High level of autonomy and flexibility to adapt employer branding to needs of the markets and social platforms 

Capacity to create mutually beneficial internal partnerships, especially with CA&E, and adapt and shape ways of working as necessary

Capacity to strategise employer branding, while orchestrating the production of high-quality plug n play content with internal partners. 

Excellent copywriting and ‘Out of the box’ thinking essential, love for authentic storytelling.

Experience in consumer or candidate engagement is required, though not necessarily in employer branding

Data-driven and performance mindset, excellent project management 

Team player 

International exposure would be valuable. Fluent English is mandatory, French not required.

Operational recruitment experience not required.