Plan, develop and manage influencers’ interactions across digital channels to increase brand exposure, strengthen brand image and support for driving social commerce.

RESPONSIBILITIES:

Social Advocacy Marketing Strategy-Execution

• Oversee planning and execution of social marketing strategy of advocacy, manage operations excellence of Influencer Management agency
• Ensure marketing targets are achieved with cost efficiency and value check for all influencer representing brands' campaigns.
• Monitor & analyze social listening insights/conversations/reports to come up with proper actions needed that lead to optimization and efficiency in achieving social advocacy performance KPIs
• Keep up to date on social trends and best practices to share and upskill internal stakeholders.
• Work cross-functionally to advise on developing appropriate advocacy content required
• Involve in the management and governance of advocacy agency bidding, evaluation, and operations; build and monitor the collaboration of lead communication agency x advocacy agency.

Social Advocacy Commerce Strategy-Execution

• Develop influencer commerce/affiliate strategy, and pool of influencers for social commerce leverage.
• Plan and manage commercial activities on Social Commerce channels. 
• Collaborate across the multifunctional team (MKT, socom/ecom, media…) to plan and manage delivery of monthly GMV KPI
• Monthly Recruit & validate new KOC. Performance Tracking & Reporting. 
• Keep up to date with influencer commerce/affiliate practices, upskilling internal stakeholders.

Social Advocacy Community Management

• Lead initiatives to develop relationship with influencers’ communities (Incl KOL, KOC,…), advise on strategic approach for partnership
• Develop advocacy community of e-beauty advisors, educators, community managers, creators based on engagement activities and development programs
• Identity and build community expansion strategy & framework to develop brand advocates community.

REQUIRED COMPETENCIES: 5+ years of relevant work experience in related scope especially solid experiences in digital marketing and influencer management

PREFERRED COMPETENCIES

SOCIAL GURU

• Love social and be a social savvy
• On trend with what’s hot on social, love to digest social content, a social content creator is an advantage
• Be sharp and agile to initiate social content marketing actions based on insights and social performance monitoring
• Builds network of social ecosystem and influencers
• Excellent interpersonal skills, communication skills, experience from social agency is an advantage

BRAND MARKETING BUILDING

• Is obsessed with consumer centricity
• Builds audience through relevant content
• Scales consumers and influencers engagement
• Masters social marketing tactics

DIGITAL TRANSFORMATION LEADERSHIP

• Likes to engage with the extended team and share findings. Need to have strong communication and negotiation skills because you will cooperate with highly passionate and innovative teams.
• Strategizes digital transformation
• Upskills and transmits digital knowledge and mindset
• Drives the change toward brand and consumer centricity
• Leads toward data-driven marketing organization

DIGITAL TECHNOLOGY EXPERTISE

• Leads with strong agile project management skills
• Acts as a strategic business partner