Location: Ho Chi Minh City, Vietnam
Division: Consumer Products Division (CPD)

🚀 The Mission: Why this role exists

As the Skincare Activation Category Manager, you are the commercial architect of our skincare growth. You will bridge the gap between brand ambition and shopper reality. Your mission is to co-create and lead the Go-To-Market (GTM) strategy for our iconic skincare portfolio, turning strategic visions into high-impact offline activations across Beauty Specialty, Drugstores, Modern Trade, and Traditional Trade.

You aren't just managing a category; you are defining how millions of Vietnamese shoppers experience L'Oréal Paris and Garnier in the physical world.

🎯 Key Responsibilities: What you will do

1. Strategic Go-To-Market (GTM) Leadership

• O+O Strategy Co-creation: Architect the Offline-led strategy within an Online+Offline (O+O) framework, ensuring our skincare brands win in every physical touchpoint.
• Insight-Driven Differentiation: Customize GTM approaches by channel and retailer (e.g., Guardian vs. WinMart vs. General Trade) based on deep shopper behavior analysis.
• Regional Pioneer: Lead and localize regional initiatives such as the "+1 Gesture" or the "FACE TOMORROW" campaign, acting as the lead liaison for category innovation.

2. Executional Excellence & Shopper Marketing

• Campaign Architecture: Design end-to-end launch plans for Hero SKUs, utilizing the full 360° shopper lever toolkit: brand eventing, thematic gifting, and high-impact merchandising.
• Operational Blueprint: Own the yearly Category Activation Calendar, providing the business with a crystal-clear roadmap of activities and investments.
• Assortment Mastermind: Define the ideal "Assortment Master Plan" per channel to maximize shelf productivity and satisfy shopper missions.

3. Commercial Influence & Partnership

• Trade Storytelling: Partner with Key Account Managers (KAMs) to build "Compelling Selling Stories" that secure retailer buy-in for New Product Developments (NPDs) and prime secondary spaces.
• Revenue Growth Management (RGM): Collaborate with the RGM team to set "Golden Rules" for promotions, ensuring high ROI and brand value protection.
• BA Advocacy: Leverage the Sales Advisor (BA) network as a strategic lever to drive conversion and premiumization on the floor.

📊 What Success Looks Like (KPIs)

• Market Share: Growth in category and brand-level market share.
• Sell-Out Performance: Achieving aggressive sell-out targets for Skincare.
• Execution ROI: Quality and efficiency of activation budget spend.
• Retailer Satisfaction: Strength of trade marketing relationships and "Share of Voice" in-store.

👤 The Ideal Profile: Who you are

Your Background:

• Experience: 4–6 years of proven success in Trade Marketing, Shopper Marketing, or Category Management, ideally within FMCG or Beauty.
• Skincare Savvy: A deep passion for (or experience in) the Skincare category—you understand the difference between a serum and a cream and why the shopper cares.

Your Superpowers:

• The Storyteller: You can take raw data and turn it into a commercial narrative that retailers can't say "no" to.
• The Navigator: You thrive in complexity and can manage multiple stakeholders (Marketing, Sales, Finance, Agencies) without losing focus.
• The Data Scientist Mindset: You make decisions based on sell-out trends and market data, not just intuition.
• The Project Pilot: Experience in managing large-scale events or activations from concept to breakdown.

Your Mindset:

• Entrepreneurial: You treat the category budget as your own investment.
• Resilient: You stay focused and hardworking in a fast-paced, high-stakes environment.

? Key Relationships

• Internal: Marketing (Brand leads), RGM, Commercial/Channel Heads, Business Controllers, and Regional Category teams.
• External: Key Retail Partners and Activation/Creative Agencies.