Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Senior Brand Manager for Vichy, you will be the strategic mind shaping the future of this leading brand within our Dermatological Beauty division. Based in Melbourne, you will drive the brand's growth and vision in the Australian market. You will guide transversal teams and steer the brand towards new opportunities.
Your key responsibilities will be to:
- Define and drive the long-term strategic agenda for Vichy (Hair, Skin, Deo and future new categories)
- Take full accountability for the Vichy P&L and manage the A&P budget to maximize ROI
- Oversee the end-to-end management of NPD, from strategic business case to market launch
- Create and manage the strategic direction for Launch & Animation plans across all distribution channels
- Collaborate closely with Vichy Comms Manager and Digital Brand Manager to ensure brand alignment
- Drive commercial and POS execution, ensuring the brand’s positioning is effectively translated across O+O touchpoints
- Partner closely with Medical team on brand strategy and medical acceleration plans
- Lead robust forecasting in close collaboration with Supply Chain & Commercial
- Regularly conduct and communicate performance analysis, to anticipate market trends, competitor activity, and future growth opportunities
- Act as a subject matter expert for the brand, providing strategic input into key internal planning processes and mentoring the broader marketing team
We Are Looking For
We are seeking a highly experienced marketing professional with a strategic and analytical mindset. You are a natural collaborator who thrives in a dynamic environment and is adept at navigating regulatory frameworks. You are comfortable using data to make decisions and have a strong ability to manage multiple projects and stakeholders effectively.
To be successful in this role, you will demonstrate:
- Brand Management: Proven ability to build and execute brand strategies that drive growth and market share.
- Marketing Strategy: Expertise in developing comprehensive marketing plans, from positioning to execution.
- Consumer Insights: A talent for analysing market data and consumer trends to inform your strategy.
- Digital Marketing: Comfort with digital technologies, including CRM and marketing automation platforms.
- Analytical Skills: High attention to detail with the ability to turn analysis into actionable insights.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The mission of L'Oréal Dermatological Beauty is to “Pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.” Our brands, including Vichy, La Roche Posay, CeraVe, and SkinCeuticals are trusted & recommended by dermatologists, general practitioners and pharmacists all over the world.
ABOUT L’OREAL GROUPE, AUSTRALIA AND NEW ZEALAND
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email [email protected] to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.