- Propose and monitor marketing mix strategies (IMC/360/digital/retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilize and work with other departments (sales, logistic, education, etc. ) And partner agencies to build broader business strategy; meet the deadline
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- Minimum 5-6 working experiences managing Products/Brands
- Strong & solid data analytical skills
- Fluent in English
- Ability to adapt in a fast-paced environment
- Ability to identifies market drivers, translates trends and consumer knowledge into meaningful insights
- Ability to think brand strategy, imagine disruptive products and services, develop integrated campaigns that work, integrates retail and shopper expertise
- Ability to create collaboration for bigger success, share and leverage best practices
- Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.
- Adventurous. You'll embrace challenges and changes with fire in your belly and a great big smile on your face
- Open. To new ways of doing things. To other people's (sometimes crazy) ideas.
- Respectful. Whether you're talking to our internal or external stakeholders, consumers, you treat everyone the same
- Ambitious. You crave for success and we'll support you all the way.
- Only Human. You'll screw up sometimes but you have no fear of failure because you're smart enough to learn from mistakes.
- You. You're real. And you're true to yourself. We cherish and celebrate diversity so you'll feel right at home whoever you are