Are you driven to boost beauty brand sales through strategic O+O partnerships? Do you excel at using data to activate and grow consumer engagement? Are you ready to innovate consumer acquisition and loyalty through e-commerce, in-store and media to recruit new consumers and foster brand loyalty? Then read on, we are currently looking for a Nordic O+O B2C Activation Manager in our Professional Products Division in Copenhagen, and we want to hear from you!
Your mission...
As Nordic B2C Activation Manager in the Professional Products Division (Kérastase, Redken, L’Oréal Professionnel, Shu Uemura, Matrix), you are passionate about utilizing the business driver of each of our key e-retailers and selective retail partners to drive sell-out growth for our brands beyond the category evolution. You drive joint agreements around always-on and scalable consumer activation plans that accompany the transactional media plans. As such you are obsessed with driving Recruitment, Loyalty and Luxification by activating the partner’s on-site advertising, CRM Database, R&R, Loyalty Clubs & In-store activations. One of your key assignments will also be to lead the data agenda for the e-commerce team to ensure pragmatic decision-making based on sell-in and sell-out growth, traffic and media efficiency KPIs.
You will…
- Drive the strategy and optimize the marketing investments and play a key role together with KAM for our e-commerce and selective retail clients’ Joint Business Plans
- Drive sell-out growth through relevant CRM campaigns, develop strong mono-brand CRM paths for our key brands following the international trigger strategies and according to partner’s capacities in collaboration with E-Merchandisers & agencies.
- Recruit new consumers to the brands by developing successful cross category campaigns & segmented sampling offers online and offline.
- Increase conversion on PDPs by generating Ratings & Reviews in a scalable & systematic approach, using post purchase triggers
- Grow CLV through animating the partner’s loyalty clubs, activate our brand consumers in the partner’s loyalty clubs through exclusive offers, gifting & extended basket offers
- Lead the calendar planning and themes of the lives on partner’s channels
- Ensure brand consistency at all times and on all touchpoints in the activation with the consumer
- Maximize the impact of the always on activation with overall brand and seasonal relevance for total funnel optimization
- Consolidate and analyze Sell-out cross online and offline and KPIs (sell-out, conversion rate, traffic, bounce rate, click-through-rate, etc.) for business insights (with responsible KAMs and clients).
You have/are…
- Strong experience from e-commerce or digital marketing roles
- Strong analytical data management skills and data-based decision making
- Capable of managing stakeholders in a complex business environment
- Strong communication & coordination skills
- Structured and detail oriented
- Experienced in media and content management
- Strong B2C e-commerce understanding – user engagement and online consumer journeys
- Knowledge of consumer acquisition, re-engagement & retention strategies
- Knowledge of e-merchandising and online brand activation
- Knowledge of retail activation in-store and events
- Solid Media understanding– full funnel ecosystem, key players, agency management (paid, owned & earned), KPIs.
We are looking for the Nordic O+O Activation Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in City.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.
At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.