Role: Manager- US Marketing (Brush Category)
Brand: IT Cosmetics
Location: El Segundo, CA
What You Will Do
The Mgr, Marketing role plays a key role in the development, implementation, and presentation of the brand's Brush Category. Assists in and implements marketing strategy for the category including launch plans and promotional calendars while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand.
This would include, but would not be limited to, the following accountabilities:
Key Accountabilities
- Drive 360 US go-to-market activations for key product launches & on-going pillar support; owning key strategic programs from start to finish
- Maintain strong pulse on market with category lead to find category insights & white space opportunities
- Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications
- Work with Global marketing team to implement domestic applications of brand strategy and ensure panier needs are met
- Prepare and/or review DPM direction for Data Entry Specialist for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems.
- Complete knowledge of unit/dollar volume for each product within the brand responsibility – both retail and net
- Partner with Brand Engagement team on influencer activations, monthly mailers priorities & influencer briefs
- Work with Director & Finance to recommend strategic retail pricing for new products; recommend price increases for existing products
- Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
- Track retail sales and consumer ratings/feedback performance of all new items for 6 months after launch
- Issue post-launch status reports to ensure that all launch commitments and backup orders are met
- Prepare quarterly brand review on new products vs. basic business review as required
Required Competencies and Interpersonal Skills
- 4+ years of related experience
- Requires in-depth conceptual and practical knowledge in own job discipline and basic knowledge of related job disciplines
- Uses knowledge of internal business issues to improve practices and procedures
- Solves complex problems; takes a new perspective using existing solutions
- Works independently, receives minimal guidance
- May lead projects or project steps within a broader project or may have accountability for on-going activities or objectives
- Demonstrated project management skills.
- Strategic and demonstrated problem solving skills.
- Strong communication skills (written and oral) and the ability to handle multiple and diverse tasks is a must.
- Strong financial / analytical experience including sales forecasting, analysis of business, profit, budget management.
- Ability to work in a very hands on, entrepreneurial environment.
- Fostering teamwork, ability to influence others and maintaining a positive attitude, and always taking initiative and being proactive.
- Solid understanding of ROI analysis, metrics and program/budget forecasting.
Salary Range: $90,200 - $128,000 + Bonus