Title: Manager, Art Direction - Creative, Biolage/Pureology/Mizani - DMI

Location: NY/Hudson Yards (Hybrid)

Division: Professional Products Division 

About the Team: We are the internal global creative team for L’Oréal USA’s American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot, and L’Oréal Technique.

We are seeking a talented and innovative Art Director with a mastery of visual identity development and brand aesthetics. In this role, you will work closely with the Brand Creative Lead to concept, execute, and maintain brand codes, implement comprehensive brand guidelines, and use these codes as a guide to create cohesive visual systems across all brand touchpoints. The ideal candidate will have previous in-house or agency experience, a strong portfolio showcasing brand identity work, and a deep understanding of how to create impactful, consistent brand experiences across various platforms and media.

Job Responsibilities:

• Identity & Systems: Collaborate with the Brand Creative Lead to evolve, develop, and execute brand identity, storytelling, and visual systems.
• Brand Guidelines: Create, implement, and maintain comprehensive brand guidelines, including logo usage, color palettes, typography, imagery style, and all other visual brand elements.
• Omnichannel Execution: Concept and execute visual assets that align with established brand guidelines across all touchpoints, including assets for product launch dossiers, digital platforms, e-commerce, paid media, social media, advertising, and in-store/in-salon experiences.
• Cross-Functional Collaboration: Work closely with cross-functional teams to ensure brand consistency and coherence across all marketing materials and campaigns.
• Aesthetic Leadership: Develop the look and feel for aesthetic elements of the brands, ensuring they resonate with target audiences and reflect core brand values.
• Content Production: Concept, lead, and direct photo and video shoot executions to capture necessary assets in the appropriate visual style for the brand.
• Stakeholder Management: Prepare and assist in presenting visual concepts and designs to internal stakeholders and clients.
• Trend Monitoring: Stay current with the latest trends in design, beauty, and fashion to inform and inspire creative work.

Required Skills and Experience:

• Experience: 5+ years of experience in an Art Director or Senior Designer role, with a specific focus on brand identity implementation and visual asset creation.
• Portfolio: A strong portfolio demonstrating expertise in brand building and visual identity projects.
• Design Excellence: Exceptional design skills and a keen eye for typography, photography, color theory, and composition.
• Branding Knowledge: Thorough understanding of branding principles and how to apply them across various media and platforms.
• Implementation: Proven experience in implementing brand guidelines and style guides.
• Software Proficiency: Mastery of industry-standard design software (e.g., Adobe Creative Cloud).
• Communication: Ability to articulate design decisions and present work effectively to diverse audiences.
• Collaboration: Strong communication and collaboration skills to work effectively across different departments and stakeholders.

Preferred Skills and Experience

• Multidisciplinary Command: A solid understanding and command of multiple mediums including layout/design, photography, video, and CGI.
• Tooling: Extensive knowledge of Figma and the Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator, and Premiere Pro).
• Industry Context: Experience in the professional salon, beauty, fashion, and/or luxury spaces.
• Innovation: Familiarity with executing generative AI imagery.
• Production Knowledge: Understanding of production processes for print, video, and digital media.
• Strategy: Ability to balance high-level creativity with business objectives and brand strategy.

Work Environment:

• Hybrid Model: 3 days in office, 2 days remote.
• Travel: Occasional travel may be required for photoshoots and brand events.
• Company Culture and Values: As part of the L’Oréal family, we emphasize innovation, diversity, and sustainability. Our key values include:
• Innovation and Creativity: Encouraging employees to think creatively and develop cutting-edge beauty products and solutions.
• Diversity and Inclusion: Creating an inclusive environment where all employees feel respected and valued.
• Sustainability: Committing to sustainable practices and promoting sustainable beauty.
• Professional Development: Investing in the professional growth of our employees.
• Entrepreneurial Spirit: Encouraging ownership of projects and entrepreneurial thinking.
• Collaboration: Promoting teamwork and cross-functional partnerships.
• Customer-Centric Approach: Prioritizing the needs of our customers and delivering high-quality products and services.
  
  

Additional Benefits Information As Follows:

Salary Range: $98,400.00 - $125,000.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
  
  

Access to Mental Health & Wellness Programs: Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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