A Day in the Life of a Media Manager
Job Purpose As the Media Manager for CPD, you will be the strategic architect behind our brands' digital presence. You will lead the transition of our media approach, ensuring that our iconic brands reach consumers with maximum impact while maintaining the highest standards of media integrity and compliance. You will bridge the gap between creative ambition and technical precision, driving ROI through data-driven decisions and the strict application of L'Oréal’s Media Golden Rules.
Key Responsibilities
1. Media Strategy, Execution & ROI
- Oversee end-to-end media planning across all digital channels, ensuring alignment with brand objectives and target audiences.
- Manage and optimize divisional media channel mix effectively, responsible for performance to maximize ROI and business growth.
- Lead the transition toward integrated, full-funnel media strategies that support both brand equity and commercial conversion.
2. Governance, Compliance & Golden Rules Adoption
- Compliance and Excellence in Execution oversight: Ensure 100% alignment with internal standards regarding Brand Safety, Viewability, Ad-Fraud prevention, and Inventory Quality.
- Responsible Media: Drive the "Sustainable Media" agenda, ensuring our media buying choices reflect L'Oréal’s commitment to diversity, inclusion, and carbon footprint reduction (Green Media).
3. Agency & Partner Ecosystem Management
- Manage relationships with key media partners and media vendors, ensuring they adhere to our high standards of service and transparency.
- Serve as the primary point of contact for media agencies, holding them accountable to L'Oréal’s compliance frameworks and KPIs.
4. Digital Upskilling and Innovation
- Develop and implement digital upskilling plans for the team to stay abreast of industry best practices, emerging trends, and new compliance standards.
- Identify opportunities to implement new tools (Melody) and strategies to enhance our digital presence while ensuring they meet our internal security and data privacy requirements.
- Share insights and "Golden Rule" best practices with the team and other stakeholders within L'Oréal.
Key Stakeholders
- Internal: Marketing and Digital Brand Teams, Media CDMO Team, and Finance departments.
- External: Agency partners and Media Publishers.
Required Profile & Competencies
- Entrepreneurship: Ability to translate consumer data and behavior into business opportunities while respecting the boundaries of ethical data usage.
- Communication & Influence: Ability to influence and build strong relationships with stakeholders, especially when advocating for compliance and the "Golden Rules."
- Analytical & Data Management: Ability to analyze data, identify trends, and ensure data integrity across all reporting platforms.
- Digital Expertise & Rigor: Deep understanding of the digital ecosystem and a disciplined approach to media governance.
Join us at L'Oréal, the world's leading beauty company, present in over 150 markets. For over a century, we have been transforming ourselves, driven by data, technology, innovation, and science. Together, we tackle major challenges while remaining committed to making the world more inclusive and better for everyone and for our planet.
We are committed to ensuring inclusive recruitment processes and promoting the ethical and equitable hiring and development of every candidate. The Group strictly prohibits any discrimination against an employment candidate based on their gender identity or expression, sexual orientation, visible and/or invisible disability, socio-economic and/or multicultural background, health status, age, religion, or any other legally protected characteristic.