MISSION 

Drive omni-channel business development (in-store and online) by providing expert makeup services and personalized consultations, building strong client relationships, and embodying the brand’s image and values. 

SKILLS 

Adapted Communication - Beauty Services Activation - Brand Incarnation - Consumer Lifetime Planning - Consumer Needs Anticipation - Cooperation - Cross-Cultural Agility - Engaging Selling to End Consumers - Expertise-Based Trust Building - Make-Up - Professional Beauty Techniques - Public Speaking - Retail Tools Management - Storytelling - Social Media Trends Activation 

KEY JOB ACCOUNTABILITIES 

DEVELOP MAKEUP BUSINESS THROUGH SALES, SERVICES & EVENTS: 

• Act as a true Brand Ambassador and role model (Grooming, Attitude, Tone of Voice), consistently demonstrating the brand’s values and commitments (causes, sustainability, etc.).
• Provide expert makeup consultations and applications to create memorable customer experiences, leveraging beauty tech tools and storytelling.
• Maximize consultation bookings to enhance customer engagement and loyalty.
• Generate sales and achieve targets by applying the brand’s selling methodology and maximizing selling opportunities through link-selling and cross-selling.
• Foster strong client relationships and long-term customer loyalty, offering VIP services through CRM tools and dedicated one-to-one consultations.
• Represent the brand(s) at local events (store activations, PR events, masterclasses)

ACT AS A PROFICIENT BEAUTY ADVISOR AND SUPPORT THE STORE MANAGER AND DEPUTY STORE MANAGER: 

• Ensure the proper monitoring and upkeep of Beauty Advisors’ and Omni Beauty Advisors’ on-counter image.
• Coach Beauty Advisors on makeup expertise and best practices.
• Master store tools (e.g., Cash Register, Time Management, Clienteling) and Beauty Tech tools (e.g., Diagnostics).
• Capture and analyze customer data both qualitatively and quantitatively for loyalty purposes, ensuring compliance with applicable data regulations.
• Handle customer objections and inquiries effectively and professionally.
• Manage Chat and Shop order processes.

• Stay updated on beauty trends, competition, and makeup innovations.
• Continuously upskill to adapt to the evolving luxury, beauty, and retail business landscape.

ADVISE AND SELL ONLINE (IF APPLICABLE): 

• Engage in conversational commerce, selling and consulting online via chat applications, following brand guidelines and tone of voice.
• Prepare, promote, and participate in live streaming and live shopping events (if applicable and aligned with brand strategy).
• Represent the brand as an influencer on social media (if applicable and aligned with brand strategy)
• Utilize online tools such as video consultations and chat applications.