Job Title: E-Commerce Manager – Dermatological Beauty Division (LDB)
Location: Johannesburg, South Africa
Reporting to: Divisional General Manager (GM)
Division: L’Oréal Dermatological Beauty (La Roche-Posay, CeraVe, Vichy, SkinCeuticals)
The LDB Mission: At L’Oréal Dermatological Beauty, our mission is to change people's lives by providing dermatological solutions that are both life-changing and accessible. As the E-Commerce Manager, you are the architect of our "Digital Medical Shelf." You will merge the precision of clinical science with the speed of e-retail to ensure our brands are the first choice for consumers and patients seeking skin health solutions online.
Job Purpose: As a strategic partner to the Divisional GM, you will define and lead the 360-degree e-commerce roadmap. You are responsible for accelerating online market share and driving sustainable, profitable growth across pure-players (e.g., Takealot, Superbalist, Dermastore), brick-and-click retailers, and emerging social commerce channels. You will ensure that the LDB "Medical DNA"—rooted in efficacy and trust—is seamlessly translated into a premium digital consumer journey.
Key Responsibilities
1. Strategic Growth & P&L Ownership
- Visionary Roadmap: Develop and execute the annual and multi-year e-commerce strategy aligned with LDB’s global and local business objectives.
- Financial Stewardship: Full P&L accountability for the e-commerce channel. You will optimize the "bottom line" by balancing aggressive top-line growth with rigorous ROI/ROAS management.
- Negotiation Excellence: Lead high-level commercial negotiations with key e-retail partners, securing optimal trading terms, "gold-standard" visibility, and exclusive promo calendars.
2. The "Perfect Store" & Digital Merchandising
- Dermatological Excellence: Ensure our digital presence reflects the clinical authority of our brands. You will oversee the deployment of high-quality, science-based assets that educate the consumer.
- UX & Conversion: Audit and optimize the "Digital Shelf" (Search ranking, Brand Rooms, A+ Content) to ensure a frictionless path to purchase.
- Catalog Strategy: Manage the digital portfolio, ensuring a balance between "hero" clinical products and e-commerce-exclusive bundles or trial kits.
3. Performance Marketing & Precision Traffic
- Full-Funnel Optimization: Partner with Media and Brand teams to drive high-intent traffic via SEO, SEM, and Social Commerce.
- CRM & Loyalty: Leverage data to increase Lifetime Value (LTV) through personalized retargeting
4. Operations & Supply Chain Integration
- Forecasting Accuracy: Work hand-in-hand with Supply Chain and Demand Planning to ensure stock availability, specifically for high-velocity e-retail events (Black Friday, Payday cycles).
- Agile Fulfillment: Monitor retailer delivery performance and customer feedback to ensure the last-mile experience matches L'Oréal’s premium standards.
5. Data Intelligence & Actionable Reporting
- KPI Command: Track and present weekly performance dashboards (Traffic, Conversion Rate, AOV, Bounce Rate) to the Divisional GM.
- Market Intelligence: Stay ahead of the curve by monitoring competitor moves in the "Beauty Tech" and "Med-Retail" space.
Required Skills & Experience
Education & Experience:
- Academic Background: Degree in Business, Marketing, or Digital Systems.
- Professional Track Record: 8+ years of experience in E-Commerce. Experience in Pharmaceuticals, Dermo cosmetics, or Premium Retail is highly preferred.
- Proven Success: A history of scaling e-retail accounts and managing significant performance marketing budgets.
Technical Competencies:
- Data Mastery: Advanced proficiency in Google Analytics (GA4), Looker Studio, or PowerBI.
- Platform Expertise: Familiarity with CMS platforms and the back-end mechanics of major e-retailers (Takealot, etc.).
- Search & Social: Deep understanding of the algorithms governing SEO/SEM and Social Media conversion.
- Medical Sensitivity: The unique ability to translate complex clinical claims into compelling, compliant, and consumer-friendly digital content.
Soft Skills (The L’Oréal DNA):
- Entrepreneurial Spirit: You operate with a "test and learn" mindset, moving with the speed of a start-up while leveraging the resources of a global leader.
- Analytical Rigor: You don’t just report data; you tell a story and provide a strategic "why" behind every number.
- Strategic Collaboration: A bridge-builder who can align Marketing, Sales, IT, and Finance toward a unified digital goal.
- Consumer Centricity: An obsession with the end-user (the patient), ensuring they receive the right product and the right advice at the right time.
Why Join LDB? Joining LDB means more than just driving digital sales; it means pioneering the future of skin health accessibility. You will work at the intersection of medical rigor and digital innovation, ensuring that life-changing dermatological solutions reach the patients and consumers who need them most.