KEY JOB ACCOUNTABILITIES

Contribute to brand ambition and profitable growth by creating an OMNI customer experience, engaging, retain, link-sale, all is based on data mining and analytics.

  • Planning and delivering CRM strategies across online & offline with a view to retaining existing customers, increasing brand loyalty, boosting active customer base, and accelerating customer lifetime value
  • Creating a CRM structure, loyalty program and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
  • Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.
  • Monitoring total brand digital marketing related-KPI through analysis and dashboards
  • Leading CRM team to co-work together to ensure the customer database is segmented for targeted marketing activities.
  • Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC.

 

PROFESSIONAL & TECHNICAL COMPETENCIES

CRM DIGITAL BRAND BUILDING

  • Possesses a consumer-centric mindset to drive customer value.
  • Scales consumer engagement.
  • Identifies growth opportunities within the existing customer base and drives repeat purchases through targeted CRM activities and collaboration with other departments. 
  • Familiarity with digital marketing tactics.
  • Ability to meet tight deadlines with outstanding time management skills.
  • Good communication skills, capable of collaborating effectively with colleagues.

 

DATA-DRIVEN MARKETING

  • Masters customers analytics
  • Optimizes omni CRM investments & ROI 
  • Leading CRM team to execute efficient CRM activities.

 

DIRECT & INDIRECT ECOMMERCE EXCELLENCE 

  • Identifies growth opportunities based on the mindset of shopper-centricity.
  • Accelerating EC customers’ lifetime value by omni strategy

 

DIGITAL TECHNOLOGY EXPERTISE 

  • Strong ownership of CRM Digital platform management
  • Leads with strong agile project management skills 
  • Acts as a strategic business partner 
Κάνε αίτηση τώρα
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