Key Job Accountabilities 主要職務

To define and implement a communication strategy in consistency with the international brand communication strategy and the local business strategy for the brand

Plan and operate the communication strategy

Implement the brand media strategy with all relevant media participants (women's and professional magazines, television, radio, internet etc.) to achieve 360 degreed communication including new media, SNS, etc.

Increase the brand awareness

Develop media relations and external networks (not only publishers, writers, celebrities etc.)

Deliver brand message to consumer through various medias

Represent and be the brand spokesperson for external targets including celebrities, socialite and bloggers

Organize major brand events and  or product launches

Maintain and protect the brand's reputation, anticipate and manage crisis

Manage the PR budget

Manage the team and develop the team members to become a real expert in PR field if any

Must Have Aspects 必須項目

• Minimum 5-year experience in PR related job or related company such as Ad agency, experiencing in cosmetics, fashion, jewelry or consumer product brands
• Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English
• Project management skill (strong planning and execution skill)
• Think out of box type
• Basic and useful knowledge of the media, up-to-date media trend and social networks
• PC & Microsoft Office skills

Preferred Qualification 希望項目

• Ideally cosmetics background
• Knows well digital PR and marketing
• Global company experience, with excellent communication ability in both Japanese and English