Who is L’Oréal? 

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than  36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

L'Oreal Philippines is actively seeking a Group Platform Manager for TikTok Shop

(TikTok Platform Lead)

What will you do? 

This pivotal leadership role reports directly to the Online Commercial Director and involves managing a dedicated team with a minimum of two (2) direct reports and a Tribe of multiple cross-functional stakeholders. This position requires both direct people management and matrix reporting within the organization.

As the Group Platform Manager for TikTok, you will play a crucial role in achieving both gross sales and net profit targets, along with improving engagement scores on TikTok Shops. Your responsibilities include developing and executing a comprehensive commercial strategy that includes business planning, promotional activities, and merchandising mix.

Further responsibilities entail:

• Leading the development of TikTok Shop’s Customer Development Plan and executing key Joint-Business Planning initiatives to achieve market excellence and strategic goals.
• Meeting assigned sales targets and growth objectives in line with the broader eCommerce strategy, while managing and monitoring trade promotion investments for optimal ROI.
• Curating product mix and assortment strategies tailored to market needs and opportunities unique to TikTok and TikTok Shops.
• Conducting rigorous business analytics and competitive monitoring across commercial TikTok data, including conversion and engagement metrics with ecosystem partners.
• Collaborating closely with cross-functional teams to ensure a cohesive investment and execution strategy across the TikTok platform, maximizing traffic and sales opportunities from various channels.
• Innovating sales and marketing strategies by leveraging insights and data analysis to implement new technologies, marketing solutions, and platform innovations.
• Engaging with regional teams to expand and adapt successful practices and insights.
• Driving operational excellence within a broad, cross-functional team (minimum of 15 members) and directly managing a focused team (minimum of 2).
• Disseminating best practices and key learnings throughout the organization.

Key Qualifications:

• A Bachelor’s degree coupled with a minimum of 8 years of experience in e-commerce, FMCG, or related fields.
• Strong business & commercial acumen is essential, preferably within the FMCG industry, to accommodate a steep learning curve.
• Proven people management and development skills
• Proven capability to manage multiple projects, cross-functional teams, and stakeholder relationships across diverse functions.
• Skilled in managing ambiguity and updating leadership effectively on project progress.
• Excellent analytical abilities with experience in utilizing data to inform business decisions and strategies.
• Extensive knowledge of eCommerce dynamics, including key account management and sales planning.
• Proficient understanding of the on-platform ecosystem on TikTok or similar eCommerce platforms.
• Familiarity with TikTok’s media solutions and user behavior to boost on-platform visibility.
• A proactive approach to identifying consumer insights and developing distinctive solutions within the category.
• Fluent English communication skills.

What’s in it for you?

• A competitive benefits package including paid holidays, vacation, and more.
• Opportunities for professional development.
• Hybrid work arrangements

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.