REGIONAL BUSINESS MANAGER – MEDICAL, L'Oréal Dermatological Division
Region: Northern Ireland, Ireland, Scotland
A DAY IN THE LIFE
The Regional Business Manager (RBM) will be a critical leader within the L'Oréal Dermatological Beauty (LDB) Division, directly responsible for leading, coaching, and inspiring a team of Dermatology Medical Representatives (DMRs) across a designated region. This role is fundamental to driving the adoption and sales of our innovative dermo-cosmetic products, ensuring strategic market presence, and consistently achieving ambitious commercial objectives.
The RBM will foster a culture of high performance, accountability, and continuous professional development within their team. Success in this position requires a blend of strategic planning, effective people management, in-depth market understanding, and the ability to navigate complex healthcare dynamics while consistently delivering superior results aligned with L'Oréal’s broader commercial imperatives.
WHO YOU ARE
- Experience:
- Solid and proven track record, ideally in Dermatology, with ABPI qualification.
- Demonstrable knowledge of the NHS/ HSE and customers within the local area.
- Medical Sales background with a proven track record in driving success, with secondary care and key account management experience being highly desirable.
- Management experience essential (3+ years), leading and coaching sales teams.
- Skills & Competencies:
- Strong interpersonal, communication (written and verbal), influencing, and persuasiveness skills – proactive approach.
- Excellent selling, negotiation, and networking skills.
- A 'can-do' attitude, demonstrating initiative and the ability to get things done, working effectively both autonomously and as part of a team.
- Ability to be aware of developments in the NHS and local issues, assessing implications, communicating to the wider team, and tailoring local activities.
- Capability to adapt strategy and tactics as appropriate.
- Proficiency in IT systems for communication and reporting.
RESPONSIBILITIES
- Regional Sales & Business Growth Leadership:
- Leads & coaches the Regional team to achieve & exceed assigned personal and team objectives, including sales, market growth, and profit targets where applicable.
- Ensures consistent and demonstrable KPI delivery across all team activities, driving product usage and generating recommendations/prescriptions from both Primary and Secondary care.
- Develops and executes a comprehensive Regional Action Plan, translating UKI objectives into actionable local strategies that empower DMRs to thrive and achieve territory sales targets.
- Implements product marketing strategies within the region, driving sales through agreed business objectives and maintaining high levels of product, clinical, customer, and competitor knowledge.
- Team Leadership & Talent Development:
- Manages and effectively coaches the Regional team of DMRs, fostering a culture of accountability, continuous learning, and professional growth.
- Actively leads, coaches, and inspires the DMR team, overseeing their performance management and guiding their professional development through methods like CONNECT, training
- Empowers DMRs to take ownership of their territories, providing guidance, coaching, and strategic support to enhance their capabilities and drive team success.
- Ensures clear and SMART objectives are agreed upon for the team -regularly reviewing achievement & implementing activities to meet objectives for both individuals and the team.
- Stakeholder Engagement & Relationship Management:
- Achieves Regional targets through individual activity, considering call rates, coverage, and frequency on identified customers, including Secondary care dermatologists (NHS and PVT), GPs, primary care prescribers, influencers, dermatology specialist nurses, and hospital/community pharmacists.
- Actively builds and nurtures strong, strategic relationships with internal stakeholders (e.g., Comms, Marketing, Medical Relations, Finance, Digital, Data, Omnichannel) to ensure seamless execution of commercial strategies.
- Represents the LDB Division at sales conferences and other events, leveraging networks to influence key opinion leaders and healthcare decision-makers.
- Operational Excellence & Compliance:
- Manages and is the custodian of accurate customer records captured within Veeva, actively engaging in feedback on marketing materials and campaigns.
- Ensures all administrative tasks (call reporting, expenses, etc.) are completed in a timely manner and meet minimum standards, monitoring the team's proficiency and adoption of CRM/Veeva ; sample recording ; digital.
- Manages Regional Budgets on an ongoing basis to ensure compliance and ROI.
- Ensures awareness and adherence to the code of conduct and L'Oréal ethics charter, for both the RBM and their reports.
- Maintains a high level of IT competence for company communication and reporting systems.
- Undertakes any other appropriate tasks, such as task force participation or being a product champion.
Organizational Fit:
- Reports to: Head of Medical Detailing
- Interacts with: Head of Medical Detailing, RBM’s, Commercial Sales Team, Medical Marketing, Training, Finance, PR and Digital, and directly with their team of DMRs.
- Direct Reports: DMR’s ( inc. Seniors)
Professional Profile:
- Education:
- Educated to degree level (or equivalent) with the ability to comprehend basic science and medicine.
- Full and detailed understanding of the NHS and the commercial implications for Pharma / dermo-cosmetic companies.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
As the global leader in beauty, our impact is driven by four specialized divisions and a dynamic corporate core: our Consumer Products Division democratizes beauty through sustainable, world-leading brands like L’Oréal Paris and Garnier; L’Oréal Luxe provides the ultimate in aspirational beauty with iconic names such as Lancôme and Yves Saint Laurent; the Professional Products Division remains the founding partner to the global hair industry with advanced technologies like Kérastase; and our Dermatological Beauty Division leads the quest for healthy skin with dermatologist-recommended brands like La Roche-Posay and CeraVe. Supporting this entire ecosystem, our Corporate Division serves as the innovative backbone for our talented workforce, ensuring that even as a world leader, we remain a company focused on "people, people, people" to move the business forward.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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