Digital Marketing Apprentice – Consumer Product Division

ROLE DESCRIPTION

As a Digital Marketing Apprentice, you will be at the heart of our brand’s digital evolution, blending technical management with creative strategy. You’ll play a key role in maintaining our website—managing banners, content hubs, and product catalogues—while ensuring our innovative tech services, such as virtual try-ons (VTO) and skin analysis tools, deliver a seamless consumer experience.

Your responsibilities will span the entire digital ecosystem: from working with agencies to identify search trends and SEO/GEO opportunities, to managing Ratings & Reviews campaigns that amplify the voice of our consumers. You won't just implement; you will analyse, using website analytics and KPI reporting to interpret traffic data and monitor competitor benchmarks.

PRINCIPLE ACCOUNTABILITIES COULD INCLUDE:

Website Maintenance

• Assist Marketing and Digital Manager in the management of brand website updates – Banners, content, brand hubs, and catalogue
• Proof-read branded content and localization kits provided by marketing to ensure agency information is provided
• Website analytics and reporting working closely with our web mastering coordinator at our agency Photon and DataWords

Tech & Services

• Work with DMI to ensure roll out of all NPD uploads on our onsite services such as VTO (modiface) and skin analysis tools.
• Report on Services NPS
• Overall management of JOIN stories integration and working together with A&I teams to get UGC added to the backend

Search

• Work with search agency to identify trends and content gaps and brief editorial content
• Implementing SEO & GEO best practice
• Reviewing adcopy and keyword recommendations and ensuring legal & scientific approval

Ratings & Reviews

• Work with sales and marketing team on brand on planning review campaigns
• Own the setup in Bazaarvoice and manage the sends outs via Linney
• Maintain monthly calls with the customer care teams and keep them up to date of review planning
• Work with IT on any backend updates such as SFTP and HIP requests

A&I 

• Specific reporting on SOI post large influencer outreach campaigns
• Supporting data, insight and reporting across A&I, including SOI data, dashboards and trackers
• Gathering competitor and market insights to identify trends and best practice
• Assisting with insight pulls and deep dives using Trackr, Power BI and internal tools
• Maintaining shared advocacy dashboards, trackers and libraries (case studies, toolkits)
• Coordinating information and requests across brand, zone and central stakeholders

Reporting

ABOUT YOU

• A Digital Native: You are an enthusiast for all things media and digital, with a keen eye for website design and user experience (UX).
• An Analytical Mind: You enjoy generating reports and interpreting KPIs to tell a story through data.
• A Project Orchestrator: You are highly organized and capable of managing multiple projects, adjusting priorities on the fly, and following through on complex actions.
• A Collaborative Spirit: You are comfortable working with diverse stakeholders—from IT and Customer Care to external creative and data agencies—to achieve shared objectives.

Who We Are

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fuelled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Join our 2,000+ strong global HR community and contribute to making L’Oréal one of the most inclusive, innovative and inspiring People Driven companies. With us, you'll foster a culture of individual care and DEI, build a skills-based organization, leverage technology for impactful people experiences and enable the Group's transformations. Ready for global impact? Explore our diverse and unique career paths in Talent Acquisition, Learning, Rewards, HR data, HR tech, Transformation, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Want to discover more about L’Oréal Careers? Get the insider tips from L’Oréal recruiters on TikTok @LorealGroupe!

If you are a highly motivated individual eager to embark on a rewarding career in Human Resources, we encourage you to apply.

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