JOB TITLE: Category Manager – Hair Care Matrix

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Category Manager for Matrix Hair Care, you will be the strategic mind shaping the future of one of India's leading professional brands. Reporting to the Brand GM, Matrix, you will lead your team to build on the brand's authentic, colorful, and uncomplicated identity, loved by Gen Z consumers and hairstylists alike. You will have the opportunity to make a significant impact, turning brand love into market leadership.

Your key deliverables will be:

· You will execute the brand strategy and drive positioning of the brand keeping in mind global brand mandates. 

· You will orchestrate the launches and push growth of pillar products towards continued growth and animate core categories / products of the brand

· You will partner closely with Matrix DMI (innovation) team on new launches and enhancing the brand equity as per guidelines

· You will conceptualise and develop new concepts for brand communication and category communication to drive awareness of the brand.

· You will analyse data, market insights, competition and trends to create animations as per brand calendar 

· You will lead the roll-out of strong Media, PR and Influencer Campaigns as well as manage below the line activations with trade partners  

· You will drive the brand’s presence on all platforms (online and offline) and be responsible for sales forecasting, stock planning 

· You will design tactical offers for consumers and salons

· You will conceptualise, develop and execute disruptive Point of Sale elements in collaboration with the merchandising team

· You will manage the brand’s advertising and promotional budget.

· You will be responsible for working with the demand planning team on sales forecast accuracy

· You will collaborate with other departments (sales, logistics, education, etc.) and partner agencies/ production houses to build campaigns

· You will make recommendations to management on your own expertise as well as based on research that you will drive of the consumer, market and competitors 

· You will design commercial schemes in collaboration with the sales teams for the trade channel

·  You will collaborate with the education team to build and promote new techniques, launch new products and excite Hairdressers

We Are Looking For

We are seeking a strategic and creative leader with a proven ability to drive brand growth in a dynamic market. You are adept at translating consumer insights into powerful marketing actions and have a strong track record of managing teams and complex projects.

• Highly experienced in operational marketing, product development, and digital marketing, ideally within the beauty or lifestyle sectors.
• Proven experience in managing and developing a team.
• A Master's degree in a relevant field.
• Core Skills: 
  • Marketing and Content strategy design
  • Activation excellence
  • Consumer and customer insights leveraging
  • Omni channel experience design
  • Stakeholder Management
  • People Development
  • Cooperation

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

WHO WE ARE: 

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world.

With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future program, we offer every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 27 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe and La Roche-Posay in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).

L'Oréal India employs more than 1,800 people in its head office in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), two Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka) and one India Technology Hub in Hyderabad.

In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.