Title: Assistant Vice President - Global Marketing
Brand: Youth to the People
Location: El Segundo, CA
Overview
The AVP, Global Marketing will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier (product innovation plan) as well as category growth worldwide. S/he will lead the liaison between all cross-functional teams.
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Our Youth To The People group consists of high-performers and free-thinkers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and co-creation. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, diverse and fun. We are a community that values our impact on our people, our product and our planet.
Main Responsibilities
- Define the short and long-term global marketing strategy for the respective category
- Develop innovative and out-of-the box product concepts
- Identify portfolio gaps through market analysis, trend identification and consumer insights
- Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc.
- Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers)
- Develop a strong 360 strategy for each product(launch and hero), owning the consumer journey – including digital, brand campaign, Advocacy & Influence experience, social media and partnerships
- Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and social-first marketing mix
- Develop creative content & communication strategies for the YTTP portfolio (brand content, creator-led content, online & offline) consistent with the brand’s sense of purpose
- Oversee social media team to drive awareness and engagement on owned channels
- Accompany the wider 360 teams in preparation of meetings
- Responsible for product and content development timelines and senior management approvals to ensure on time delivery
- Lead marketing presentations to senior management and international markets
- Continue to grow core franchises; Identify key marketing opportunities to creatively drive brand awareness with maximum impact
- Manage, train and develop team of 7 responsible for product marketing and social + integrated communications
Requirements
- Knowledge of global marketing and product development
- Knowledge of international markets preferred
- Highly creative
- Out-of-the box thinker and storyteller -able to concept and produce innovative ideas
- Strong pulse for trends and identifying key, relevant social conversations
- Excellent communication, presentation and concept-writing skills
- Strong business acumen and understanding of skincare and Youth culture as well as the Gen Z+ millennial consumers
- Deep understanding of the consumer journey and full funnel360 activations including digital and social journey in relation to concepts/products/execution
- Entrepreneurial spirit, attention to detail, takes initiative, customer-first mindset
- Proven ability to multi-task and manage complexity
- Proven leadership skills including ability to lead, motivate and develop team members
- Ability to work in a fast-paced environment and against tight deadlines
- Ability to interact effectively– listens and communicates efficiently with cross-functional departments
- Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)
Experience
- Bachelor’s degree in Marketing or a related field preferred
- Should have an understanding of the social media/digital environment (what content works on which platform?, Established/ Emerging macro + micro creators, developing social-first mkt activation etc.).
- Minimum of 8-10years’ experience marketing and development in the beauty industry with skincare expertise marketing
- Digital/360 experience
Salary Range: 147k-213k + bonus