A&I Specialist
Calling all innovators, disruptors, and dreamers!
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.
A Day in the life
As the Advocacy & Influence Specialist you will lead the planning, developing, designing, and managing of social interactions in the Professional Product Division to increase brand exposure and strengthen brand image. Your primary goal will be to make Kerastase the #1 Influencer brand in Canada, and to continue building on its position as the #1 Hair brand in 2024 – you will do this by: Increasing brand awareness, generate brand love, and maximizing brand reach across Canada.
BRAND MANAGEMENT
- Develop the brand image, strengthen its visibility, and perpetuate its reputation at the local level.
- Build and implement a 360 ° external communication strategy consistent with the brand's international communication strategy and the local business strategy of its entity for D2C & B2B
- Orchestrate integrated communication campaigns on major launches, brand events – including commercial, education, and marketing events, etc.
- Deploy and strengthen the brand's image locally, and find / leverage ways to garner international exposure for Canadian campaigns
- Manage the brand's internal communication
- Define an internal communication plan consistent with the external communication plan
- Promote the brand internally, promote its launches, and news releases – be the #1 sponsor of new launches
- Anticipate potential “issues” linked to the brand and proactively implement solutions to avoid said issues.
- Be TREND FOCUSED and BE AT THE TOP OF ALL TRENDS – have the ability to think of creative campaigns. Advanced in trends and understanding what are the macro and micro-online trends that the brand can / should leverage. Full fluency in executing in managing TikTok and Instagram influencer (paid and earned) content. Experience in previous campaign management is ideal.
- Lead the internal and external communication of the brand in times through any potential PR crisis
- Manage the department's budget (ownership of the A&I and PR marketing spend – full ownership: strategic allocation on investments, and continuous managing / reconciling to ensure you are effectively fueling your activations. Experience in budget management is ideal.
MEDIA MANAGEMENT
- Manage organic media relations (gifted and earned media / A&I campaigns)
- Manage public relations: local spokespersons and muses
- Manage ambassador relations – contract negotiation, execution, and implementation – full ownership of the entire process with ambassadors
- Establish media mapping: identify key people in strategic media with PR Agency
OTHERS
- Advise Brand Management on all matters relating to communication
- Presenting your plans to internal and external stakeholders to gain sponsorship on your ideas and strategies – audiences of up to 150 people at times. Comfortable with public speaking.
- Prepare for PR and EXTERNAL facing interviews, including media training
- Advising during internal and external speaking engagements
What we offer
- Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
- Defined benefit and defined contribution pension plan
- Access to a 24/7 telemedicine service (Maple)
- Hybrid work model (minimum 3 days/week in the office)
- Special Friday schedules
- Subsidized cafeteria, free coffee, soups, and tea
- Access to numerous virtual learning platforms
- Phenomenal vacation policy
- Paid year-end holiday week
- $500 wellness account per year
- Exclusive employee discounts of up to 50% (WOW!)
- Free BIXI membership and STM discounts
- Reimbursement of professional licenses
- And much more!
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
We are proud to be an equal opportunity employer.