Milano, Lombardy
Full - Time

The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.

Directly reporting to the Trade Marketing Manager, you will be responsible for all the trade marketing activities, and Develop the retail design & merchandising strategy in order to implement the brand image and identity in stores, to reinforce brand visibility, in line with international guidelines.  

• Adapt brand spatial concept to local distribution constraints. Implement the merchandising solutions for testers units, free access and POS materials, answering local marketing plan needs
• Participate in the conception, development and follow-up of flagship stores with international brand and Zone
• Coordinate the conception, production, delivery and installation of any kind of local specific materials
• Ensure compliance with technical and legal aspects regarding production norms
• Check L’Oréal internal purchasing process is respected
• Implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence. 
• Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
• Report sales needs and field intelligence to Trade Marketing Manager and commercial / marketing teams 
• Monitor and improve processes to better link marketing and commercial activities
• Manage budget and ROI for his/her specific Trade Marketing activities

Goals of the role:

  • Stays up-to-date with market, consumers & competitors
  • Builds on categories shopper insight
  • Activates Business Drivers
  • Pursues turnover and profit optimization
  • Adapts brand distribution strategy
  • Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
  • Influences the retailer/prescriber/Salon
  • Collaborates across functions
  • Builds Joint Business Development plans
  • Manages intermediate agent relationships

• Masters Studies (preferably in Pharmacy/Management/Economy)
• At least 2/3 years of experience in the Trade Marketing function (a previous experience in the Pharmacy market is a plus)
• Knowledge of MS Office (Excel - advanced) 
• Analytical competency (ability to analyze data and draw conclusions)
• Strong communication and influencing skills
• Ability to work under pressure
• Fluent English and Italian

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