SEARCH MANAGER

Do you possess a strategic mind and a data-driven approach to conquer the ever-evolving digital landscape? We are on the look out for a new Search Manager to join our Dermatological Beauty Division. You will be responsible for defining and implementing the paid search strategy across an eco-system of platform and drive our direct-to-consumer website and ecommerce. 

A DAY IN THE LIFE

·    Lead in the planning, development, and execution of always on paid search strategy across Google, Amazon and key ECOM retailers. 

·    Manage and own performance media & search budgets and briefs for all paid search channels (including Google, Criteo, Amazon, YouTube etc) to accelerate our DTC & Retail revenue and 1P acquisition targets 

·    Scope & implemented a search strategy search to grow site traffic and improve the performance & conversion and cost per engagement of that traffic. 

·    Work closely with our agency partner to ensure best in class activation of the always on campaigns for google paid search and retailer paid strategy. 

·    Use analytics Google Analytics, SA360, Google Ads, Pacvue, Criteo & Citrus platforms and work closely with our agency partners, to analyse performance turning insight into action to drive performance. 

·    Leverage consumer search trends as an insights channel to drive and inform wider marketing plans. 

·    Identify and seize new platform opportunities to leverage search as an opportunity to reach, engage and recruit new consumers.

·    Be an extension of the brand and ECOM teams to ensure that all search copy and online activations effectively reflect the brand and ECOM priorities 

·    Ownership of paid search performance and reporting, identifying opportunities to drive revenue and market share, and analysing data to identify consumer trends. 

·    Drive forward the centralised total search (Paid & Organic) strategy in partnership with the organic search lead for the division. 

·    Partner and build a close relationship with the digital, marketing, commercial and central CDMO teams to ensure the execution of holistic media plans aligned to KPI and golden rules

·    Foster an innovation mindset to identify and execute quarterly search innovation briefs & tests across the brands including testing new search formats across a variety of objectives, constantly seeking to innovate through optimisation or new technologies. 

WHO YOU ARE

·    Search campaign management experience is essential

·    Experience with Google Analytics, Google Ads, Search Ads.

·    Strong problem-solving skills with the ability to work autonomously 

·    Strong ability to analyse and interpret data to turn insight into action. 

·    Ability to build good relationships, whilst collaborating with a variety of stakeholders and external agencies

·    Agility to adjust to new priorities, effectively manage your own time and ensuring follow up actions are completed

·    Strategic and creative thinker with an eye campaign management for trends

·    Passionate about skincare

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years. 

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.