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Bucharest
Digital
Full - Time
09-Oct-2020

50% Social Media for L’Oreal Paris:

·        In charge of the Facebook page of L’Oréal Paris

·        Grow and develop our social media community, reaching-out to have great conversations with people interested in make-up

·        Be the day to day voice of L’Oréal Paris for our community and across our social media pages

·        Benchmark  social listening and social interactions with the consumers in order to understand exactly what our community and our target audience are interested in

·        Answer users’ questions and build honest, positive relationships

·        Plan & implement the editorial posts for our social media pages

·        Be a strategic consultant for L’Oréal Paris make-up artist, Andra Manea, in order to have a better link between the brand and the make-up artist

·        Develop content together with make-up artist Andra Manea for make-up category

·        Select and create relevant content for social pages using Sprinklr

·        Brief and approve social content produced by the digital agency

·        Seek-out content for social from the international materials

·        KPI’s & ROI follow up: Keep good levels for engagement rate & response time on social media pages

·        Provide & produce social media assets for e-commerce & e-retailer social media pages

50% PR Executive for L’Oreal Paris


·        Be present at PR events and create social content related to it in order to generate buzz

·        Maintain good One to One relationships with popular social media influencers/content creators  

·        Discover new emerging social media influencers/content creators and build a relationship with them in the benefit of the brand (meetings, calls, etc)

·        Develop a clear PR Strategy for each activation, working closely with the marketing & Advocacy Lead  

·        Develop ideas for special projects and implement them

·        PR implementation : brief, feedback and implement send-outs together with the PR agency in charge

·        PR implementation: follow-up/ monetarization of each send-outs

Required Profile

·        1-2 years experience in digital/marketing/PR

·        Excellent communicator both in Romanian and English (written & spoken)

·        Passionate about Social Media, always aware of latest SM trends and trending influencers

·        Knowledge of SM analytics and associated tools.

·        Sprinklr usage is a plus

·        Passionate about beauty

·        Content Creator would be a plus

·        Creative and diplomatic