Key Job Accountability:
Contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell & recruit consumers and leverage insight and data.
Plan
- Plan and deliver local CRM strategies across the brand for both online and offline encouraging customer retention, customer loyalty, promoting the brand and the new products
- Design loyalty program, customer journey automation & CRM activities to engage consumer, build sustainable growth on membership lifetime value and is aligned with business target
- Turn data of consumer analytic & customer journey mapping into actionable consumer insights maximize commercial opportunities
- Partner and collaborate closely with all departments, including acquisition, analytics, eCommerce, technology, creative, and sales
Manage the local CRM Platform
- Implement and optimize the CRM platform use, ensure it works seamlessly across the organization and captures all required information at key points in the customer life cycle
- Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division
- Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local behaviors
- Manage and monitor data acquisition strategy in line with Group recommendation
Execute local CRM Programs
- Create local CRM programs to engage consumer in
line with local specifics
- Has a
broad vision of CRM potentialities and foster cross brands, categories or
divisions opportunities
-
Maximize efficiency & costs: migrating when necessary to lower cost mediums
- Enhance
local business opportunities through external partnerships
Skill, Knowledge & Experience Required:
- Solid experience in driving data-driven CRM strategy & CRM campaigns
- Good experience with CRM tools
- Strong communication skill, analytical mindset and project management skills
- Entrepreneurship and Commitment in taking new challenges and self-motivation