Seoul, Seoul
Marketing
Full - Time
14-Jul-2022
[L'oreal Korea]  Product Manager_ Atelier Cologne Marketing team, Luxe Div.]


[Key Job Accountabilities]


JOB SUMMARY 
Orchestrate new product launches and push growth of key pillar products to win in the fragrance market with brand experience through holistic marketing communication. The scope includes planning new launch product campaigns strategically, initiating marketing program,s and executing reporting market trends and sales analysis. 


CORE WORK ACTIVITIES 

1. Product Lifecycle and Forecast Management
  • Responsible for forecasting new/existing products forecast and inventory management of saleable products, testers, and samples.
  • Manage healthy KPI with successful product management through forecasting accurately new product and existing products and following up shipment & stock management
  • Product management to achieve brand business objectives. 
  • Ensure product sales forecast accuracy. 
  • Analyze data on product segment/category to make recommendations on brand strategy.

2. New launch and Campaign
  • Plan, Manage and integrate campaigns with related teams, including budget, concept, message, key strategy, and leverage action plan to roll out throughout touchpoint of consumers.
  • Develop product marketing strategy and 360° marketing program. (Product concept/ Promotion/ Event/ GWP) 
  • Develop marketing collaterals, including leaflet/eDM to deliver product key communications. 
  • Manage all aspects of local development regarding campaign
  • Analyze regular campaign results on key pillar products and share with a related team.
  • Analyze and report on fragrance market trends and competitor’s activity 

3. Others
  • Work effectively with other departments (Supply chain, retail, e-commerce, communications, and merchandising) to achieve the marketing objectives.  
  • Manage sample and tester budget. 
  • Good understanding of channel dynamics (Dept. store, open sell, e-Retail, NAVER shopping, and KAKAO gift shop)
  • An experience or interest in the fragrance/scented product category is a plus


Qualifications
  • University graduate
  • +3~5 years of professional experience
  • Experience in the luxe cosmetic industry 
  • Fluent in both Korean and English
  • Proficient with Excel and PPT are must & SAP is a plus

*Please attach your updated resume when you apply.
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