Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. 

Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Position Title: Lancôme Marketing – (Sr.) CRM Specialist

A DAY IN THE LIFE:

Strategic planning & optimizing CRM programs

• Lead the development and implementation of innovative CRM strategies specifically tailored to the department store customer, encompassing all touchpoints – online and offline
• Enrich CRM programs considering LANCOME marketing strategy & Luxe division CRM strategic roadmap

Manage & Execute CRM activities

• Oversee the execution of all CRM programs, including loyalty programs, hero product campaigns, customer segmentation, and lifecycle management
• Achieve LANCOME CRM KPI & maximize CRM marketing investment with operation excellency
• Execute yearly mileage programs, seasonal CRM promotions, special gift/events
• Facilitate Offline Department Store’s CRM activity communicating with LANCOME Retail team

Analyze customer data

• Analyze customer data to identify trends, understand customer behavior, and develop actionable insights to improve CRM strategies and personalize customer experiences
• Reporting and analysis: Provide regular reports and analysis on CRM performance to key stakeholders

Budget management 

WHO YOU ARE:

• Years of experience: +5~8 years of career experience 
• Experience: 
  • Experience in CRM, with a strong focus on the luxury beauty industry
  • Significant experience in managing CRM programs within a department store environment
  • Deep understanding of the prestige beauty customer and their purchasing behaviors.
• Language: Fluent in English (Speaking & Written)
• Other Skills: 
  • Proficient with Excel, PPT, Word
  • Strong analytical skills and experience working with customer data
  • Excellent communication and interpersonal skills

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)