Tokyo
Digital
Full - Time
26-Apr-2021
Key Mission
・Owner of the online customer journey for a brand and to drive the EC CLTV mission
・Executes and actualizes the brand philosophy through building strong relationships with internal and external stakeholders

Key Job Accountabilities

・Driving force for the strategic key initiatives to drive CLTV and O+O
・Becoming the project manager for key projects such as subscription model enhancement (with the D2C team), call centre modernization (with the CS team), Line integration, Pull-up initiatives, Online eBA, etc.
・Key drivers for NPS and ongoing onsite improvements in collaboration with Web team, D2C team, system team
・Provide actionable insights from website analytics, KPI sheets, consumer database studies to drive business results (e.g.  insight from A/B testing, UX study, NPS, VOC, and competitor monitoring)

KPI
・Subscription KPIs (Pull-up, retention, cross-sell, etc.) 
・NPS
・Sales (MTD and Rolling) 
・Key Strategic Projects (KPI will differ depending on project) 
・Project management KPI (timeline and resource management) 
・Collaboration with other teams (survey)
Must Have Aspects 
・1 out of those listed below:
・CRM data analysis / strategy planning / activation skill (costumer segmentation, loyalty programme, etc.)
・Experience in Marketing (Product Marketing / Brand Marketing) 
・Experience in Digital Marketing (Advertisement, campaign, etc.)
・min. 3 years, ideally incl. CLTV analysis / planning

And

・Consumer Centricity mind-set / strong interest in Consumer Behaviour
・Agility to learn, comfortable in ambiguity, in fast-paced & entrepreneurial culture
Preferred Qualification 
・Experience in FMCG, cosmetics or luxury commodity (fashion, jewellery etc.)
・Consumer Centricity Mind-set / Strong interest in Consumer Behaviour
・Data mining Skill
・Experience in Agency side is also a plus
・Japanese language at Native level, or JLPT 1/2, English at low priority

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