Key Job Accountabilities 主要職務

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.

• Build the brand image, develop visibility and reinforce locally its reputation over time
• Build and implement a 360° external communication strategy (O+O) in consistency with the international brand communication strategy and the local business strategy for the entity :
• Develop a communication plan with Brand Director & Stakeholders, validated by LP Director
• Implement integrated communication campaigns on major product launches, brand events…., and monitor KPI and ROI
• Manage media relations (consumer & professional / trade) , including new media relations and new channel
• Build a media-mapping: identify the relevant role-players for the brand
• Manage Public Relations: spokesperson, ambassadors, macro & micro influencers, professional hairdressers…
• Develop the brand image and visibility locally: Adapt locally the corporate positioning of the Brand (philanthropy, sponsoring…) and develop local initiatives in line with the international strategy
• Manage internal communication for the Brand & Build an internal communication plan in line with the external plan
• Well manage venders for executing Communication actions.

Must Have Aspects 必須項目

• More than 10 years professional experiences and 5 years Communication/PR experiences both Online and Offline.
• Knowledge & network with both Traditional & Digital media
• Excellent communication skill with frequent Business English 
• Good collaborator and influencer to gain buy-in of stakeholders and mobilize other teams
• Has skill, mindset and flexible to manage jobs hands-on.

Preferred Qualification 希望項目

• Collaboration and leadership with respect & passion
• Marketing experiences at Beauty or FMCG