unbefristete Beschäftigung
Praha
Prague
Digital
Vollzeit
07-Apr-2025

L'Oréal CZ/SK/HU is seeking an experienced Advocacy & Influencer Lead to develop and implement innovative influencer marketing strategies for the L'Oréal Dermatological Beauty division in CZ/SK/HU & all its brands.


L'Oréal Dermatological Beauty divison, the world leader in dermocosmetics, provides life-changing skincare and haircare solutions recommended by healthcare professionals. Our brands (Vichy, La Roche-Posay, CeraVe & Skinceuticals) cater to diverse needs, from medical skin conditions to aesthetic aspirations, with options ranging from accessible to premium.


KEY RESPONSIBILITIES:

  • Develop and execute influencer marketing strategies for L'Oréal's Dermatological Beauty division in CZ/SK/HU, focusing on both B2C and B2B audiences
  • Manage relationships with influencers and medical influencers, fostering engagement and brand love
  • Collaborate with cross-functional teams to integrate influencer activities into broader marketing campaigns
  • Analyze campaign performance, track key metrics, and provide data-driven insights to optimize future strategies
  • Stay up-to-date on industry trends and best practices in influencer marketing
  • Drive Division A&I Acceleration on key bets to win Engagement and drive brand love and cultural relevance locally


YOU ARE THE ONE IF YOU HAVE:

  • Min. 3-year experience in influencer marketing, digital media, PR
  • Proven track record of developing, executing and evaluating successful influencer strategies and campaigns
  • Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) with focus on media amplification of influencers content
  • Excellent communication skills with the ability to communicate with different stakeholders including agencies, medical influencers, journalists etc
  • Strong organizational skills and ability to manage multiple projects and stakeholders simultaneously
  • Have data analytics skills and understanding of Influencer Marketing KPIs
  • Passion for the beauty industry and a keen understanding of current trends
  • Are fluent Czech and English speaker
  • Experiences from medical environment is a plus


YOU’LL HAVE:

  • International working environment and opportunities for further development
  • Thorough experience Influencer marketing and PR
  • Flexible working hours plus home offices
  • Tailored training and development plan
  • Attractive package of benefits (5 weeks of holiday, multisport, benefit card, discount on our products, profit sharing, ect.)
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