Hello, we’re L’Oréal.
We're not just building brands, we're shaping how the world
experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep
reading, this might be the opportunity you've been searching for.
A Day in the Life
As L'Oréal Professionnel's Brand Education Content Expert,
you'll be the driving force behind our brand's educational content strategy in
Italy, reporting to the Brand Education Manager, this role offers a unique opportunity to blend your passion
for education with the dynamic world of professional beauty, shaping how
hairdressers learn and grow with L'Oréal Professionnel. You will be responsible
for crafting engaging content across all channels, maximizing reach and driving
traffic to our online platforms, Access and L'Oréal Professionnel Paris
Learning Space (LPS).
- Content Strategy & Creation: Develop and execute a comprehensive online and offline content strategy for L'Oréal Professionnel education, ensuring alignment with brand DNA and business objectives. Create engaging training materials, including social media content, presentations, handouts, and platform-specific resources.
- Content Management & Adaptation: Manage and update brand content across all channels, adapting global DMI content to resonate with the Italian market. Oversee the L'Oréal Professionnel Access platform, ensuring fresh and relevant content to drive traffic and engagement.
- Collaboration & Coordination: Work closely with cross-functional teams, including Access, Social Media, LPS, CRM, and multi-brand colleagues, to ensure a cohesive and impactful content ecosystem. Lead the editorial committee, analyzing content effectiveness and optimizing strategies based on data and insights.
- Social Media Strategy & LPS Traffic Generation: Develop educational content specifically designed to drive traffic to LPS and amplify our social media presence. Partner with the Social Media team to ensure content aligns with overall social strategy and drives engagement and sales.
- Field & Squad Alignment: Collaborate with field teams and squads to ensure seamless execution of educational content initiatives, providing support and resources to maximize impact at the salon level.
We Are Looking For
We are seeking a highly motivated and experienced individual
with a passion for education and a deep understanding of the professional
hairdressing industry. You thrive in a fast-paced environment and possess a
strong entrepreneurial spirit, always seeking new and innovative ways to engage
your audience.
- Education & Experience: Bachelor's degree in a relevant field. 3-5 years of experience in education roles, preferably within the professional industry.
- Language Skills: Fluency in Italian and English.
- Industry Knowledge: Deep understanding of the hairdressing industry and its business needs.
- Analytical & Numerical Skills: Strong analytical abilities and a data-driven approach to content creation and optimization.
- Collaboration & Teamwork: Proven ability to work effectively in a team environment, influencing and coordinating with diverse stakeholders.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
Join us at L’Oréal, the world's #1 beauty company present in
over 150 markets. For over a century, we have been transforming; fueled by
data, tech, innovation, and science. Together, we tackle big challenges while
making sure we stay committed to making the world a more inclusive and a better
place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than
115 years of avant-garde to define the present and shape the future of
professional beauty. We are an open space for innovation and technology while
we take care of the planet, creating more hope and less waste, we create as
unique experiences in every channel, just as unique as you are as you are. We
are the cutting edge.
We’re committed to
guaranteeing inclusive recruitment processes and to advocating for hiring and
promoting each candidate in an ethical and equitable way. The Group strictly
prohibits discrimination against any applicant for employment because of the
individual’s gender identity or expression, sexual orientation, visible and/or
invisible disabilities, socio-economic and/or multicultural origins, health
conditions, age, religion, or any other characteristics protected by law.