Title: Director- US Marketing (Eye Category)
Brand: Urban Decay
Location: El Segundo, CA
Who We Are
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A Day in the Life
The Director, Marketing oversees brand strategy as well as the development & execution of 360 Animation Campaigns for all respective innovation and core in the Eye Category. They additionally act as the strategic marketing lead for various accounts.
Responsibilities
PRINCIPLE OBJECTIVES
•Develops the brand’s strategy for their categories with market & customer analysis (market intel, market NPD sizing, customer feedback, customer shopping behaviors, CRM data) to ensure our fair share of market and retailer needs are met.
•Successfully executes the brand’s sampling strategy and budget across all channels to drive evergreen trial and build activations around key pay-to-play moments.
•Manages the launch alignment timeline with the DMI/development and demand planning highlighting to senior management when potential milestones or alignments have not been met.
•Tracks market and competitive activity (new launches, exposures, reviews, media, etc) and provides regular feedback to the broader Marketing team on trends.
•Works closely with sales and sales administration groups to ensure that the marketing plan is implemented in the field starting with ensuring timely delivery of all elements, getting the order form setup, ongoing collaboration and then soliciting feedback for improvement by way of post-mortem and weekly results tracking.
MARKET ANALYSIS
•Follows competition and communicates market trends on a monthly basis.
•Identifies and evaluates competitive new product launches and promotions and gives short recap at the monthly marketing meeting.
•Spends time in the field at points of distribution and all relevant competitors – online and offline.
•Visits field and occasionally helps to execute events/animations as needed.
DEVELOPMENT
•Makes strategic recommendations to develop her/his lines, either through product launches, extensions, reformulations or basic business support.
•Create efficiencies in processes and facilitate the internal process of input and approval of programs.
•Prepares seasonal launch presentations for the field in order to secure door-level sales and merchandising opportunities.
•Develops and empowers Assistant Marketing Manager to ideate, execute and deliver results.
What We Offer
- Salary Range: $127,900– $184,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Your Future Team
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!
We Are Committed and Engaged
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact
[email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
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