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New York, NY
Digital
Full - Time
08-Dec-2020

POSITION TITLE: Global Director of Social Media                              

DEPARTMENT: Communications and Social Media                                                                                                                                                                                                        

REPORT TO: AVP of Social Media                                                                                                

POSITION PURPOSE:

The Social Media Director supports and executes a comprehensive social media strategy across multiple platforms.  The Director is responsible for being an expert on social trends & metrics, content creation for social platforms. Additionally the Director should have an eye toward the global marketplace, and understanding of social content that resonates worldwide (North America, APAC, EU, etc). Our goal is to drive awareness for total Kiehl’s has and best representing the brand in the social space with our customers-- increasing the size and engagement of our communities, amplifying our advocate community online and driving sales to Kiehls.com and create a synergistic experience in all POS.

JOB RESPONSIBILITIES:

  • Oversee social content marketing to develop campaigns for hallmark, brand and product animations
  • Develop standards, expertise and best practices within Social to inform and scale across all marketing and channel platforms.
  • Monitor and apply learnings for the ongoing developing of global platforms on Facebook, YouTube, Instagram, Weibo, WeChat, Line and others.
  • Brief agency and manage communication for global brand content and campaign assets ensuring cross-functional feedback that aligns with overarching strategy for the program
  • Nurture effective agency relationships, with a focus on maximizing spend, ROI, meeting crucial timelines and budget
  • Manage and partner with Manager of Global Social Media to execute fully loaded-launch campaigns including ideation, launch, monitoring, and analysis with support from agency and Supervisor.

These job responsibilities are subject to change in accordance with business necessity.  Other duties as assigned.

 

VALUES:

Support the overall global social media strategy as well as drive individual initiatives, research and reporting. Create with AVP Global Social Media a holistic calendar for our markets through all touch points.  Successful employee should be adaptable in using their organizational skills to prioritize tasks and opportunistic in taking ownership of various projects.  Have the urgency to anticipate busy schedules and teamwork to communicate with other members of the department to complete assignments on time and accurately. Possess openness in their problem solving and integrity in their research to effectively address the needs of the company.

  

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

  • Must have an excellent understanding and knowledge of each social media platform from a brand marketing perspective, including platform updates, paid media formats, corresponding rules/laws, changing offerings, news, analytics, and reporting tools across desktop and mobile
  • A passion for data, analytics, insights and trends and ability to cull through and provide actionable insights to guide overall global social media strategy across all media types including video and live content
  • Must have experience in brand communication strategy on social media
  • In-depth experience with content marketing with keen eye for brand codes and tone of voice
  • Must have experience working cross-functionally and with agencies to develop campaigns and content that engage and create increased interest in the brand
  • Must have knowledge and understanding of social listening
  • An understanding of the worldwide marketplace and cultural nuances as it relates to social media content
  • Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest, know ecosystem and demonstrate curiosity and customer centricity
  • Knowledge of Chinese social platforms a plus



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.