• Build a strong partnership and intense working relationships with key accounts
• Manage accounts sales growth and profitability in line with BU/entity objectives
• Create and implement an annual business plan taking into account all levers of growth:
commercial agreements, marketing actions, education, merchandising and retail
opportunities, profitability, trade terms
• Monitor the accounts performance against business plan and develop alternative
strategies when needed
• Communicate critical business information to the appropriate internal contacts for
action
• Develop and manage the team. Ensure development of expertise and know-how and
support organization changes