Brand Head - Maybelline & Essie - Lebanon

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As a Brand Head for Maybelline and Essie in Lebanon, reporting to the General Manager of the Consumer Products Division, you will lead a team of one Senior Brand Manager, overseeing all aspects of brand strategy and execution for these iconic brands within the Lebanese market. This role offers a unique opportunity to shape the future of beauty in a dynamic and rapidly evolving market, leveraging your expertise to drive significant growth and brand equity. You will collaborate closely with cross-functional teams including online brand managers, commercial, supply chain, and finance to ensure seamless execution of marketing plans.

• Strategic Leadership: Develop and implement comprehensive brand strategies aligned with L'Oréal's overall objectives, adapting global strategies to the unique nuances of the Lebanese market. This includes defining target audiences, crafting compelling brand narratives, and setting ambitious yet achievable growth targets.
• Financial Stewardship: Manage and optimize marketing budgets, ensuring efficient allocation of resources to maximize ROI across all marketing activities. You will be responsible for forecasting, tracking, and reporting on key financial metrics.
• Team Leadership & Development: Mentor and guide your direct report, fostering a collaborative and high-performing team environment. Provide opportunities for growth and development, empowering your team member to reach their full potential.
• Cross-Functional Collaboration: Partner effectively with cross-functional teams (online brand managers, commercial, supply chain, finance, etc.) to ensure seamless execution of marketing plans and achieve shared objectives. This includes proactively identifying and resolving potential challenges.

Key Job Accountabilities

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

- Collect and analyze consumer and market insights and competition strategies to make recommendations to management

- Implement new launches, maintain growth in pillar products and animate core catalogue

- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

- Adapt communication material (imagery, digital, point of sale)

- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines

- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

- Manage PPP budget and ensure sales forecast accuracy

- Effectively prepare clear messages for senior management

- Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan

We Are Looking For

The ideal candidate is a highly experienced and results-oriented marketing leader with a proven track record of success in the beauty industry. You are a strategic thinker with a passion for brands and a deep understanding of the Lebanese consumer landscape. You possess exceptional leadership skills and a collaborative approach, able to inspire and motivate your team to achieve ambitious goals.

• Brand Local Adaptation: Proven ability to adapt global brand strategies to local market conditions.
• Budget Management: Experience managing and optimizing marketing budgets to maximize ROI.
• Cooperation: Exceptional collaboration and communication skills, able to build strong relationships with cross-functional teams.
• Data-Driven Decision Making: Proficiency in using data and analytics to inform strategic decisions and measure campaign effectiveness.
• Marketing Strategy Design: Ability to develop and implement comprehensive marketing strategies that drive brand growth.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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